{"id":1455,"date":"2017-05-30T00:54:32","date_gmt":"2017-05-29T22:54:32","guid":{"rendered":"https:\/\/trilogi.com\/en\/blog\/shop-the-look\/"},"modified":"2023-07-18T12:29:24","modified_gmt":"2023-07-18T10:29:24","slug":"shop-the-look","status":"publish","type":"post","link":"https:\/\/trilogi.com\/en\/blog\/shop-the-look\/","title":{"rendered":"Google Catches Social Traffic with Shop the Look"},"content":{"rendered":"

With the rise of influencers<\/em> and social apps, users are looking for what they like and what they want to wear on social networks. Now more than ever, marketing means not only communicating and conveying what we want to users, but also allowing them to communicate with the brand and create viral content<\/strong>.<\/p>\n

Fashion brands present new collections in social networks, which become the channel for getting people into their stores. This content isn’t indexed like product descriptions in Google. So the world’s most famous (and most used) search engine has rolled up its sleeves to try and work on showing these products faster and more simply.<\/p>\n

The constantly changing, innovative fashion industry will be revolutionised by Google’s new way of showing content. This \u201csolution\u201d goes by the working title of Shop the Look<\/strong> and has been activated in beta phase exclusively for US mobiles. It aims to find a photo of a searched-for look directly in the search results.
\nImagine you search for \u2018denim\u2019 or \u2018jeans\u2019, Google will automatically find an image of an instagrammer or blogger wearing this item. If you click on the image you’ll be taken straight to the store where you can buy the look.<\/p>\n

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How does Google Display the Information?<\/h2>\n

Google uses content and links to buy the featured clothing from LIKEtoKNOW.it<\/a>, a company that allows fashion bloggers to upload their looks and label their clothes with links to stores.<\/p>\n

21 buttons<\/a> app unites fashion bloggers, influencers and consumers who want to buy the featured clothing as quickly as possible. When consumers view the image, they can click on the clothes and save them or head directly to the store to buy the item or even the entire look.<\/p>\n

LiketoKnow.it<\/a> users receive a sign-up email allowing them to access a newsletter that features looks and clothes worn by their favourite followers and links to stores so that they can buy anything they see.<\/p>\n

Google can use these apps to catch the search traffic it doesn’t get from social hashtags.<\/p>\n

This step forward is a winner for all those involved:<\/p>\n