Social eCommerce is the art of using the social networks as a way to increase the views and shares of your products.
Social eCommerce is a subcategory of online commerce, which takes advantage of the ubiquity of social medias in our lives in order to improve the online shopping experience for buyers and sellers alike. Mastering social eCommerce can lead to a number of benefits for your business, such as an improved conversion rate, an increase in traffic volume and a better brand building. Betting on the social media in order to improve the communication between the company and the customers is a new trend followed by many companies.
Is it necessary for a company to be on Social Medias?
This is a no-brainer. Being active on social medias is now mandatory when establishing a new marketing strategy to promote sales. The list of social media that can help your business grow in now very long. In particular, their strength lies in allowing you to interact directly with the consumers, by listening to their doubts, complaints or suggestions.
Facebook and Twitter are great tools to launch campaigns, promotions and sales, allowing our company not only to reach a wider audience, but also to promote your brand more actively.
What are the benefits of engaging in Social eCommerce?
Your business can benefit from social eCommerce in multiple ways. The most notable are:
– Increase in traffic;
– Higher positioning on search engines;
– Better branding;
– Better understanding of the market;
– Customer loyalty
What are the top players of Social eCommerce?
Facebook: With an astounding user base of 1.28 billion people, Facebook is hands-down the king of Social eCommerce. Publishing articles not only about your products, but also about your product’s sector can help you reach and engage and more clients. Publishing at least one article per day is a must.
Twitter: Together with Facebook, it is the perfect tool to connect with customers. It can serve as a sort of online customer support, and become a platform where you can answer questions and create a feeling of bonding between the company and the customers. Instagram: The best way to publish your prettiest and most attractive pictures. Very easy to customize them with the built-in tools provided by the app.
Google+: A must have to generate relevant content and share news as well as images of our product, in order to attract traffic to your eStore. Being Google’s own social network, publishing contents on G+ will also help the positioning of your online shop in the search engine.
Pinterest: Creating boards can help your business show your products in an original way, since it is the customers who are actually sharing them. Creating a company account on Pinterest can let you improve the images by adding a price on each product. Pinterest is right now one of the biggest players in fashion Social eCommerce.
Youtube: Videos have become a new tool to let companies share not only their products, but also their philosophy. Thanks to “behind the scenes” and short interviews, you can reach more clients and strengthen the customer’s trust in your brand.
Engaging in Social eCommerce helps companies offer a personalised and unique experience, while giving the eStore a social and more human dimension. This way, it creates a valuable exchange of information that will have a positive impact on the customers when shopping online. The Social eCommerce is growing bigger and bigger. In 2013, about 20% of companies around the world have improved their sales by engaging actively in social media, and this trend is expected to grow in 2014. A further reason, to start now your Social eCommerce campaign.