{"id":20603,"date":"2026-11-03T14:11:46","date_gmt":"2026-11-03T13:11:46","guid":{"rendered":"https:\/\/trilogi.com\/blog\/?p=20603"},"modified":"2026-11-03T14:24:44","modified_gmt":"2026-11-03T13:24:44","slug":"chatgpt-ads-now-rewrite-your-copy-and-change-your-landing-page-review-your-settings","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/chatgpt-ads-now-rewrite-your-copy-and-change-your-landing-page-review-your-settings\/","title":{"rendered":"ChatGPT ads now rewrite your copy and change your landing page: review your settings"},"content":{"rendered":"

Since 30 October, ChatGPT ads can rewrite your copy, translate it, adjust your images and change the landing page without the advertiser reviewing it, because OpenAI has switched this option on by default. For any company already investing in or testing this channel, the decision is immediate: review your settings before your brand says something you have not approved, or before sales stop being attributed correctly.<\/strong><\/p>\n

What happened<\/h2>\n

OpenAI has switched on so-called \u00abcreative enhancements\u00bb by default in all ChatGPT Ads campaigns, both new and existing. With this option on, the system can adapt the ad to the conversation it appears in: rewrite headlines and descriptions or create new ones, translate the text into another language, crop or resize images, and choose which page on the advertiser’s website to send the user to.<\/p>\n

These variations can run without prior review, and the ads manager does not show a preview of each version. The option can be turned off at any time in the account or campaign settings (the campaign setting overrides the account one), but it works as a single switch: there are no separate controls for copy, translations, images or landing pages.<\/p>\n

Some open questions directly affect measurement. OpenAI recommends tagging each destination URL with tracking parameters, but does not clarify whether they are kept when the system changes the page. Nor does it explain whether specific pages can be excluded, or provide a report showing the results of each generated version.<\/p>\n

Our take: automation is arriving before control<\/h2>\n

This is not an isolated case. Major advertising platforms have long been shifting decisions from the advertiser to the algorithm: bidding, audiences and now the message itself. The difference with ChatGPT is that the ad is embedded in a conversation, which multiplies the possible versions of what the brand \u00absays\u00bb. It is a new channel still building its control tools, and turning automation on by default shifts the responsibility for monitoring it to the advertiser.<\/p>\n

For leadership, the takeaway is clear: in AI channels, default settings are decided by the platform with its overall performance in mind, not your brand or your margin.<\/p>\n

Why it matters to your business<\/h2>\n

There are three concrete risks. The first is brand: a rewritten headline may promise something you do not offer, use a tone that is not yours, or be poorly translated in a sensitive market. The second is commercial: if the system sends users to a different page than planned, they may land on an out-of-stock product, an expired offer or a page that does not convert. The third is measurement: if tracking parameters are lost, sales generated by the channel may show up as direct traffic, making the investment look less profitable than it is, or the other way round.<\/p>\n

An illustrative example: a fashion brand launches a sale campaign with a dedicated landing page. If the system decides to send part of the clicks to the general category page without the campaign parameters, the report will show fewer sales than were actually made, and the team might cut a channel that was in fact working.<\/p>\n

What to do now<\/h2>\n