![\"\"](\"\/blog\/assets\/content\/authorrankseo.jpg\")
<\/p>\nSEO is changing at cruising speed, with constant changes and updates, especially since Google\u2019s latest algorithm changes (Panda and Penguin).<\/p>\n
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Here\u2019s an example of how my blog\u2019s search results look with this change:<\/p>\n
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You can also see a rating system. I\u2019ll talk about this topic (rich snippets) in my next post.<\/p>\n
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What is Author Rank and what is it for?<\/strong><\/p>\n \u00a0<\/p>\n It\u2019s a new algorithm that assigns a value to an author\u2019s importance. Several factors will determine it, mainly social ones (tweets, Facebook likes, Google+ votes, social bookmarks), as well as the social authority (Author Rank) of the user taking those actions and the comments the specific post receives. <\/p>\n \u00a0<\/p>\n Google has long emphasized creating original, quality content, so with this tool Google will promote it\u2014and, of course, its own social network at the same time, which, by the way, I\u2019d completely neglected until now (and, naturally, I\u2019m only on it because I have to\u2026)<\/p>\n \u00a0<\/p>\n How do I link content to my authorship?<\/strong><\/p>\n \u00a0<\/p>\n If you don\u2019t have one, you\u2019ll need to create a Google Plus account. There are other ways, but this is the easiest and most recommended. Once you\u2019ve created your profile, go to \u201cEdit profile\u201d and, under \u201cContributor to,\u201d enter your website\u2019s URL. Then, before closing the head<\/em> tag in your website or blog code, add:<\/p>\n \u00a0<\/p>\n <\/head> (with your Google Plus profile URL)<\/p>\n Adding this system will help us improve our rankings and increase visibility in search results.<\/p>\n \u00a0<\/p>\n Can I do this on my online store?<\/strong><\/p>\n \u00a0<\/p>\n If you create content through a blog, yes. If not, you know what to do: that\u2019s the first step, always thinking of your customer and giving them information they care about, with consistency and dedication. <\/p>\n \u00a0<\/p>\n Yes! Content is king\u2026.<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" SEO is changing at cruising speed, with constant changes and updates, especially since Google\u2019s latest algorithm changes (Panda and Penguin). \u00a0 Here\u2019s an example of how my blog\u2019s search results look with this change: You can also see a rating system. I\u2019ll talk about this topic (rich snippets) in my next post. \u00a0 What is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19365","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"\n![\"\"](\"\/blog\/assets\/content\/plusprofile.jpg\")
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