{"id":19354,"date":"2013-04-04T00:00:00","date_gmt":"2013-04-03T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/what-should-images-look-like-in-an-online-fashion-store\/"},"modified":"2013-04-04T00:00:00","modified_gmt":"2013-04-03T22:00:00","slug":"what-should-images-look-like-in-an-online-fashion-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/what-should-images-look-like-in-an-online-fashion-store\/","title":{"rendered":"What should images look like in an online fashion store?"},"content":{"rendered":"<p><span style=\"line-height: 1.6em;\">Images are a key element in any eShop, but especially in online fashion stores. In fashion eCommerce, photos are what attract customers and spark the desire to buy. But what should these images be like? Besides being attractive, today\u2019s challenge for fashion eCommerce is to promote more realistic images that convey sensations closer to the offline world.<\/span><\/p>\n<p>I\u2019d like to use this post to share some tips on the latest image trends for fashion eCommerce.\n <\/p>\n<p><img decoding=\"async\" alt=\"Beatriz Furest\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/bf.jpg\" style=\"border-width: 0px; border-style: solid;\" \/><br \/>\n<a href=\"http:\/\/www.beatrizfurest.com\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.beatrizfurest.com<\/a><\/p>\n<ol>\n<li><strong>Exclusive, original images for your eShop.<\/strong><\/li>\n<\/ol>\n<p>It\u2019s very important that a fashion eCommerce store\u2019s photos are shot exclusively for the online store. These images should be designed to show specific garments and their features (to inform). In this type of eShop, the focus should be on the garments and their details, not on the setting. I advise against reusing campaign images for the online store, because they pursue different goals, such as advertising, conveying a mood or sparking purchase interest\u2026 As an aside, <em>lookbook<\/em> photos can be used as long as they\u2019re accompanied by detail or zoom images.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li value=\"2\"><strong>Large, high-quality images<\/strong><\/li>\n<\/ol>\n<p>Photos in an online store should be large and, above all, very high quality so potential buyers can appreciate every detail of the products. Small or low-quality images can cost us sales because they create distrust.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li value=\"3\"><strong>Images on neutral backgrounds and\/or indoors<\/strong>.<\/li>\n<\/ol>\n<p>Another crucial factor for fashion eCommerce is where the photos are taken. From my experience, I can assure you that photos taken indoors and on neutral backgrounds work best. As I mentioned earlier, the garments should be the stars of the images, so a neutral background and setting are key.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li value=\"4\"><strong>Images with styling that sparks the desire to buy.<\/strong><\/li>\n<\/ol>\n<p>Styling is a decisive factor in photos for online fashion stores. While you show shoppers the garment they\u2019re looking for in detail, it\u2019s also advisable to include other images of complete looks (combining different pieces). Besides defining the brand\u2019s style more clearly, styling helps spark purchase interest because it creates more attractive images. A single garment doesn\u2019t have the same seductive power as looks that play with different combinations.<\/p>\n<p>Styling also works very well to reinforce cross-selling strategies and to generate virality on the eShop\u2019s social networks, such as Facebook or Pinterest.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li value=\"5\"><strong>Images of garments on human models. <\/strong><\/li>\n<\/ol>\n<p>The most effective images for fashion eCommerce are those that show garments on people rather than mannequins. I can assure you shoppers prefer to see clothes on models because they get a sense of realism closer to the offline world and can see more clearly how the clothes fit the body. Using models also helps eShops avoid many future returns.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li value=\"6\"><strong>Images that are as realistic as possible. <\/strong><\/li>\n<\/ol>\n<p>The images in a fashion eShop should be as realistic as possible. Today, besides appreciating attractive photos, shoppers value being able to see garments better through more realistic images that convey sensations closer to the offline world. That\u2019s why I recommend avoiding filtered or retouched photos (like Instagram ones) so shoppers don\u2019t get a distorted image of the garments.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li value=\"7\"><strong>Detail shots and images from different angles. <\/strong><\/li>\n<\/ol>\n<p>Every fashion eShop should show photos of garments from different angles and include detail shots. These two aspects are probably the most important for giving shoppers a complete picture of the garment. That\u2019s why I suggest including images from at least three angles: front, side and back. You should also include detail shots so customers can appreciate the fabrics, color, cut\u2026 Don\u2019t forget to add a zoom option\u2014a great tool that lets users select the parts of the garment they want to look at more closely.<\/p>\n<p>&nbsp;<\/p>\n<p>In conclusion, all of us who work in eCommerce know that photos are a decisive factor in fashion eCommerce. In recent years they\u2019ve become increasingly prominent, possibly due to the rise of social networks like Pinterest, Facebook and Instagram. I encourage you to keep working on your eShop\u2019s images to turn them into your brand\u2019s best ambassadors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Images are a key element in any eShop, but especially in online fashion stores. In fashion eCommerce, photos are what attract customers and spark the desire to buy. But what should these images be like? Besides being attractive, today\u2019s challenge for fashion eCommerce is to promote more realistic images that convey sensations closer to the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[],"class_list":["post-19354","post","type-post","status-publish","format-standard","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What should images look like in an online fashion store? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Images are a key element in any eShop, but especially in online fashion stores. 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