{"id":19345,"date":"2013-05-21T00:00:00","date_gmt":"2013-05-20T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/is-it-a-good-idea-to-require-registration-on-my-online-store\/"},"modified":"2013-05-21T00:00:00","modified_gmt":"2013-05-20T22:00:00","slug":"is-it-a-good-idea-to-require-registration-on-my-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/is-it-a-good-idea-to-require-registration-on-my-online-store\/","title":{"rendered":"Is it a good idea to require registration on my online store?"},"content":{"rendered":"<p>A large share of <strong>shopping cart abandonments in an online store <\/strong>is due to forcing users to register to make a purchase. Mandatory registration actually holds back many potential customers. So the question is clear: is it worth it?<\/p>\n<p>A user\u2019s motivation to register on an online store can depend on many factors, but it\u2019s usually down to how often they buy the type of product we sell, or a certain interest in related offers and new arrivals. But when that\u2019s not the case, and the registration happens only because the user had no other option at checkout, <strong>that registration isn\u2019t very valuable from a marketing standpoint<\/strong>. If we think forcing users to register benefits our newsletter database, we\u2019re making a mistake.<\/p>\n<h2>What do we want to sell or promote?<\/h2>\n<p>At this point we should ask ourselves: what is the purpose of our online store? It\u2019s clearly not a content portal or a blog with daily updates. So if <strong>the purpose of our online store is to sell<\/strong>, why make life difficult for users who want to buy?<\/p>\n<p>That said, don\u2019t forget that building a good database of customers and newsletter subscribers is important for online marketing. But that database of potential customers is only useful if it isn\u2019t full of \u201cforced\u201d registrations, which probably don\u2019t show the same interest as \u201cvoluntary\u201d ones. It\u2019s much more effective to let customers freely decide what they want to do. That\u2019s why we recommend that <strong>the checkout process allow purchasing without registering<\/strong>, because that potential customer is buying, not signing up for our newsletter. To attract potential customers or newsletter sign-ups, you should plan <strong>marketing strategies and actions <\/strong>designed for that purpose.<\/p>\n<p>Finally, keep in mind that users don\u2019t always tell the truth when filling out registration forms\u2014especially when registration is mandatory. Our recommendation is to <strong>simplify the registration and checkout process<\/strong>, since unnecessary data is often requested that may even discourage customers from completing their purchase, even without registering.<\/p>\n<h2>Are there alternatives?<\/h2>\n<p>The idea is always to <strong>improve the user experience<\/strong> and ultimately turn the visit into a purchase. Having laid out the problem that mandatory registration can cause on our online store, the recommendations are clear: don\u2019t force registration and simplify forms. Even so, it\u2019s a \u201chassle\u201d for users to enter their details over and over every time they want to buy&#8230;<\/p>\n<p><strong>Social login <\/strong>was created to connect users to our eShop (or any other type of website) as simply as possible, through an account they already have on a social network. Almost everyone we know has a Facebook, Twitter or similar account. Why not take advantage of it?<\/p>\n<p><strong>Facebook Connect <\/strong>is an alternative to user registration or data entry on our online store. With this social plugin, users can share their details simply by \u201clogging in\u201d with their Facebook account. This greatly simplifies the step, and it\u2019s also an advantage for customers, since they don\u2019t need an account on every online store they buy from. With their Facebook login they can shop wherever they like. Great, don\u2019t you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A large share of shopping cart abandonments in an online store is due to forcing users to register to make a purchase. Mandatory registration actually holds back many potential customers. So the question is clear: is it worth it? A user\u2019s motivation to register on an online store can depend on many factors, but it\u2019s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2503],"tags":[],"class_list":["post-19345","post","type-post","status-publish","format-standard","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is it a good idea to require registration on my online store? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"A large share of shopping cart abandonments in an online store is due to forcing users to register to make a purchase. 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