{"id":19332,"date":"2013-08-21T00:00:00","date_gmt":"2013-08-20T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/where-is-seo-heading\/"},"modified":"2013-08-21T00:00:00","modified_gmt":"2013-08-20T22:00:00","slug":"where-is-seo-heading","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/","title":{"rendered":"Where is SEO heading?"},"content":{"rendered":"<p style=\"text-align: justify;\">When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story to read. Today, with \u201cI\u2019m Feeling Lucky\u201d, you get all the results in a second.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">These results fall into 2 categories: those Google thinks deserve to be there, and those that got there through someone else\u2019s efforts: SEO work. With its constant new updates, the Californian company has beheaded more than one online store that had climbed to the already crowded and coveted first page through keyword spamming and similar tactics.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Among outdated web designs and newly created stores, the big brands everyone was searching for used to appear. Now the <strong>first page is fighting itself<\/strong> for the space left between SEM, Maps, Images and mainstream media or Wikipedia. \u201c<em>Houston, we have a problem<\/em>.\u201d Or not.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg\" style=\"margin: 10px; float: left; width: 253px; height: 380px;\" \/><\/p>\n<p><span style=\"line-height: 1.6em;\">These techniques and their abuse have done harm (a lot of it). And it\u2019s clear that NOT everything goes anymore when it comes to ranking at the top.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">In a previous post we discussed the importance of <strong>corporate blogs<\/strong> and how they can help SEO, and today, in light of the new changes, we stand by the view that Google has become our most demanding user: it wants to find what it\u2019s looking for quickly and easily, with no tricks or keywords that bring<span style=\"line-height: 1.6em;\"> visits<\/span><span style=\"line-height: 1.6em;\"> but don\u2019t reflect what\u2019s actually in the store.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Amid this flood of ranking tactics, forget and steer clear of certain intrusive link building and keyword practices, and make way for exclusive, original, carefully crafted content. Welcome to the <strong><a href=\"https:\/\/trilogi.com\/posicionamiento-seo\" target=\"_blank\" rel=\"noopener noreferrer\">new SEO, <\/a><\/strong>perhaps harder to climb than the old one, but with more reputation and fewer tricks. Stay away from <strong>Black Hat SEO<\/strong> practices and commit to a marketing and communication strategy that covers every communication level (blog, social link building, etc.) to reach your audience, who, in the end, will decide whether it\u2019s worth spending their time and money on your eCommerce store.<\/p>\n<p style=\"text-align: justify;\"> <span style=\"line-height: 1.6em;\">Want to improve your marketing strategy<\/span><span style=\"line-height: 1.6em;\">? <\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">When do we light the fuse for liftoff?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Image: <a href=\"http:\/\/www.flickr.com\/photos\/kurtxio\/2216333468\/\">http:\/\/www.flickr.com\/photos\/kurtxio\/2216333468\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story to read. Today, with \u201cI\u2019m Feeling Lucky\u201d, you get all the results in a second. These results fall into 2 categories: those Google thinks deserve to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19332","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where is SEO heading? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where is SEO heading? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-20T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Where is SEO heading?\",\"datePublished\":\"2013-08-20T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/\"},\"wordCount\":372,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/medium_2216333468.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/\",\"name\":\"Where is SEO heading? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/medium_2216333468.jpg\",\"datePublished\":\"2013-08-20T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/medium_2216333468.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/medium_2216333468.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/where-is-seo-heading\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Where is SEO heading?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Where is SEO heading? | Blog Trilogi \u2013 The Digital Agency","description":"When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/","og_locale":"es_ES","og_type":"article","og_title":"Where is SEO heading? | Blog Trilogi \u2013 The Digital Agency","og_description":"When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2013-08-20T22:00:00+00:00","og_image":[{"url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg","type":"","width":"","height":""}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Where is SEO heading?","datePublished":"2013-08-20T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/"},"wordCount":372,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/","url":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/","name":"Where is SEO heading? | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg","datePublished":"2013-08-20T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"When I was little, I could spend hours rummaging through the library to find that photo for a school project, that text hidden in a textbook or that story\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/where-is-seo-heading\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Where is SEO heading?"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19332,"es":11865,"ca":19015},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19332"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19332\/revisions"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}