{"id":19330,"date":"2013-09-06T00:00:00","date_gmt":"2013-09-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/online-advertising-in-china-changes-its-rules\/"},"modified":"2013-09-06T00:00:00","modified_gmt":"2013-09-05T22:00:00","slug":"online-advertising-in-china-changes-its-rules","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/","title":{"rendered":"Online advertising in China changes its rules"},"content":{"rendered":"<p>Good news for companies that want to <strong>advertise on Baidu<\/strong>. Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click).<\/p>\n<p>&nbsp;<\/p>\n<p>For those unfamiliar with the internet market in China, Baidu is the country\u2019s best-known and most widely used search engine. It currently has 530 million unique monthly users who make more than 10 million queries a day. Baidu isn\u2019t only used by Chinese people living in China: Chinese communities abroad also use it every day for their searches.<\/p>\n<p>&nbsp;<\/p>\n<h2>SEO and advertising on Baidu<\/h2>\n<p>&nbsp;<\/p>\n<p>Advertising on Baidu (Baidu tui guang &#8211; \u767e\u5ea6\u63a8\u5e7f) works very much like Google AdWords. The biggest difficulty, however, is the huge number of tools it offers, all of them only in Mandarin Chinese. Also, Baidu gives SEM so much weight (or wants to earn a bit more money) that it sometimes shows up to 7 ads on the left, so in your first search you see only ads and no <strong style=\"font-size: 13px; line-height: 1.6em;\">organic result<\/strong><span style=\"font-size: 13px; line-height: 1.6em;\">s. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">The change Baidu has made is that, until now, it only allowed companies registered and headquartered in China to run SEM. This severely restricted foreign companies wanting to import products into this market. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">From now on, the rules have changed and any foreign company can advertise on the portal, after passing a few filters set by the search engine. Companies wishing to advertise can do so under the umbrella of a Baidu Partner (such as TRILOGI).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">The change is so significant that Baidu has even opened an office in the US to reach that market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">If you want to sell in the Chinese market, Baidu is undoubtedly the gateway. At TRILOGI, we offer online marketing services for the Chinese market through our Beijing office.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">Here is a chart so you can see how strong Baidu is in China.<\/span><\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\"><img decoding=\"async\" alt=\"seo_on_baidu\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png\" style=\"border-width: 0px; border-style: solid; width: 620px; height: 395px;\" \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good news for companies that want to advertise on Baidu. Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click). &nbsp; For those unfamiliar with the internet market in China, Baidu is the country\u2019s best-known and most widely used search engine. It currently has 530 million unique monthly users [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19330","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online advertising in China changes its rules | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Good news for companies that want to advertise on Baidu . Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click).\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online advertising in China changes its rules | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Good news for companies that want to advertise on Baidu . Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click).\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-05T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Online advertising in China changes its rules\",\"datePublished\":\"2013-09-05T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/\"},\"wordCount\":313,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/buscadores-en-china.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/\",\"name\":\"Online advertising in China changes its rules | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/buscadores-en-china.png\",\"datePublished\":\"2013-09-05T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Good news for companies that want to advertise on Baidu . Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click).\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/buscadores-en-china.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/buscadores-en-china.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/online-advertising-in-china-changes-its-rules\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online advertising in China changes its rules\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online advertising in China changes its rules | Blog Trilogi \u2013 The Digital Agency","description":"Good news for companies that want to advertise on Baidu . Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click).\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/","og_locale":"es_ES","og_type":"article","og_title":"Online advertising in China changes its rules | Blog Trilogi \u2013 The Digital Agency","og_description":"Good news for companies that want to advertise on Baidu . Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click).\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2013-09-05T22:00:00+00:00","og_image":[{"url":"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png","type":"","width":"","height":""}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Online advertising in China changes its rules","datePublished":"2013-09-05T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/"},"wordCount":313,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/","url":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/","name":"Online advertising in China changes its rules | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png","datePublished":"2013-09-05T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Good news for companies that want to advertise on Baidu . Baidu has changed the rules of the game for advertising on its portal (SEM or pay-per-click).\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png","contentUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/online-advertising-in-china-changes-its-rules\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Online advertising in China changes its rules"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19330,"es":11863,"ca":19010},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19330"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19330\/revisions"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}