{"id":19327,"date":"2013-09-18T00:00:00","date_gmt":"2013-09-17T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/"},"modified":"2013-09-18T00:00:00","modified_gmt":"2013-09-17T22:00:00","slug":"how-to-turn-youtube-into-a-sales-channel-for-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/","title":{"rendered":"How to turn YouTube into a sales channel for your online store"},"content":{"rendered":"<p><span style=\"line-height: 1.6em;\">YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the perfect channel to boost your online store. Find out how!<\/span><\/p>\n<p>According to the <a href=\"http:\/\/www.iabspain.net\/wp-content\/uploads\/downloads\/2013\/01\/IV-estudio-anual-RRSS_reducida.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">4th Annual Social Media Study<\/a>, published in January 2013, YouTube is the most used social network after Facebook. But that\u2019s not all! It is also the highest-rated platform, scoring 8.3 out of 10.<\/p>\n<p>Social networks have grasped the enormous importance of eCommerce, which is why many have changed their business model to tap into its potential. This translates into all kinds of apps and technological innovations that are highly beneficial for online stores.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"youtube\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg\" style=\"width: 400px; height: 266px; border-width: 1px; border-style: solid;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The classic promotional benefits YouTube offered eCommerce are now joined by new interactive tools that can turn this video platform into a major online sales channel. Here\u2019s everything you can do with YouTube\u2019s eCommerce features to build your own online sales channel.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Create viral content<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Virality, or users sharing promotional content on a massive scale, is a key part of <a href=\"https:\/\/trilogi.com\/marketing-redes-sociales-y-reputacion-online\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing<\/a>. If you create interesting content or offers, users will share them and help you reach new potential customers. However, how internet users will respond to promotional content is unpredictable. That\u2019s why it isn\u2019t advisable to rely on this strategy alone.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Post demo videos<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Showing videos with usage examples is a very effective way to encourage purchases. Online shopping involves risk for customers, since they can\u2019t examine the product before buying it. Demo videos make up for this, so it\u2019s worth showing on YouTube what your product or service can do.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Add links in your videos to your online store<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In 2012, this system made YouTube the second social network, after Facebook, from which Spaniards started the most online purchases, according to the 4th Annual Social Media Study. Users watch a video and click a link for more information. You\u2019ll find an explanation of how to add links to YouTube videos here.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Use YouTube\u2019s new eCommerce gadget<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>And here comes the big innovation! YouTube recently created a gadget that turns your company\u2019s channel on this video network into a real online store. It\u2019s still being tested, but with this option users can:<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022 View product information<br \/>\n\u2022 Compare prices across different stores<br \/>\n\u2022 Go to online stores that sell the product<\/p>\n<p>&nbsp;<\/p>\n<p>YouTube\u2019s eCommerce gadget is available to online stores under a paid license, but the sales boost it can bring many businesses makes it a really interesting option to add to your channel. Keep it in mind!<\/p>\n<p>&nbsp;<\/p>\n<p>Image: Freedigitalphotos.net<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the perfect channel to boost your online store. Find out how! According to the 4th Annual Social Media Study, published in January 2013, YouTube is the most used social network after Facebook. But [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19327","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to turn YouTube into a sales channel for your online store | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to turn YouTube into a sales channel for your online store | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-17T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"How to turn YouTube into a sales channel for your online store\",\"datePublished\":\"2013-09-17T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/\"},\"wordCount\":455,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/youtube.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/\",\"name\":\"How to turn YouTube into a sales channel for your online store | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/youtube.jpg\",\"datePublished\":\"2013-09-17T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/youtube.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/youtube.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to turn YouTube into a sales channel for your online store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to turn YouTube into a sales channel for your online store | Blog Trilogi \u2013 The Digital Agency","description":"YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/","og_locale":"es_ES","og_type":"article","og_title":"How to turn YouTube into a sales channel for your online store | Blog Trilogi \u2013 The Digital Agency","og_description":"YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2013-09-17T22:00:00+00:00","og_image":[{"url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg","type":"","width":"","height":""}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"How to turn YouTube into a sales channel for your online store","datePublished":"2013-09-17T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/"},"wordCount":455,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/","url":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/","name":"How to turn YouTube into a sales channel for your online store | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg","datePublished":"2013-09-17T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"YouTube is currently one of the best-known, most used and most highly rated social networks. Thanks to its latest eCommerce-oriented innovations, it\u2019s the\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/how-to-turn-youtube-into-a-sales-channel-for-your-online-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to turn YouTube into a sales channel for your online store"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19327,"es":11860,"ca":19004},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19327"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19327\/revisions"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}