{"id":19323,"date":"2013-10-02T00:00:00","date_gmt":"2013-10-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/seo-neurosis\/"},"modified":"2013-10-02T00:00:00","modified_gmt":"2013-10-01T22:00:00","slug":"seo-neurosis","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/seo-neurosis\/","title":{"rendered":"SEO neurosis"},"content":{"rendered":"<p style=\"text-align: justify;\">All of us who work in SEO know that <strong>every so often we are hit by new changes to Google\u2019s algorithm<\/strong>, rumors about whether something is now good for SEO or not, and the resulting need to test whether these changes work or whether we are better off staying as we were.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">I\u2019ve always thought that <\/span><strong style=\"line-height: 1.6em;\">we are subject to Google\u2019s dictatorship<\/strong><span style=\"line-height: 1.6em;\"> and, worst of all, to the rumor mill it stirs up, so we end up in a jumble of data and information that we have to filter if we don\u2019t want to literally become SEO neurotics.<\/span><br \/>\nEvery time this happens, I\u2019m filled with doubt: is it true? Are they spreading rumors? Should I test it? Why keep going round in circles? Oh well&#8230; I suppose I\u2019m not the only one.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/neurosisseo.JPG\" style=\"margin: 10px; width: 283px; height: 358px; float: left;\" \/><br \/>\nSo what do I do? I start from one premise: Google is a giant company that doesn\u2019t live up to its corporate slogan \u201cdon\u2019t be evil\u201d (personal opinion); its algorithm changes always create huge expectation that fuels speculation and drives us half mad, so <strong>I need to gather as much information as possible and form my own judgment<\/strong>, regardless of the rumor mill or Google\u2019s criteria. Once I\u2019ve filtered all this, I start testing to form my own view.<\/p>\n<p style=\"text-align: justify;\">\nToday, although the general opinion is that the meta description has no ranking value, I still trust it. This is just one example showing that the information we receive isn\u2019t enough on its own; we have to take a stand, form our own view, test it and decide for ourselves based on the results, because ultimately, as SEO professionals, it is our responsibility to implement the techniques we believe are best for our clients.<\/p>\n<p style=\"text-align: justify;\">\nLink building is still highly valued, yet it has also led to countless penalties. Google allowed it, knowing that illicit techniques were and still are used, but now that permissiveness has turned against everyone who bought links or entrusted link building to companies that generated them indiscriminately. Once at the top, now penalized. <strong>I believe that before penalizing, sites should be given the chance to fix<\/strong> what was previously allowed, and then, if no initiative has been taken to improve this or any other aspect that used to help rankings, then and only then should penalties apply.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">\nCountless questions arise: does Google rank companies that invest in AdWords higher? In theory, it shouldn\u2019t; is it true that AdWords bids are set by users? Does Google know more about me than my mother? How does Google really use cookies? Is our data sold or shared?&#8230; The list would be endless and covers everything Google touches.<br \/>\nAnother example is the well-known (not provided) \u201ckeyword\u201d, which pushes us to focus on landing pages, as Google is taking away our ability to analyze by keyword, as well as access to the data and statistics we used to get from the famous AdWords Keyword Tool.<\/p>\n<p style=\"text-align: justify;\">\nI truly think we mention Google far too often in every context, and we are the search engine\u2019s best advertisers. What a bargain for them.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Image source<\/strong>: <a href=\"http:\/\/revistareplicante.com\">http:\/\/revistareplicante.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All of us who work in SEO know that every so often we are hit by new changes to Google\u2019s algorithm, rumors about whether something is now good for SEO or not, and the resulting need to test whether these changes work or whether we are better off staying as we were. I\u2019ve always thought [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19323","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO neurosis | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"All of us who work in SEO know that every so often we are hit by new changes to Google\u2019s algorithm , rumors about whether something is now good for SEO or\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/seo-neurosis\/\" \/>\n<meta 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