{"id":19320,"date":"2013-10-15T00:00:00","date_gmt":"2013-10-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-choose-a-domain-for-your-online-store\/"},"modified":"2013-10-15T00:00:00","modified_gmt":"2013-10-14T22:00:00","slug":"how-to-choose-a-domain-for-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-choose-a-domain-for-your-online-store\/","title":{"rendered":"How to choose a domain for your online store"},"content":{"rendered":"

Choosing a good domain name for your online store is not only the first step to selling online, it\u2019s also one of the most important for success. Find out how with a few simple tips<\/strong>.<\/strong><\/p>\n

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Choosing a domain is the first headache you\u2019ll face when creating your online store. There are no magic formulas, but there are some useful recommendations to follow depending on the nature of your business and its target audience.<\/p>\n

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Getting it right the first time matters, because if you choose the wrong name for your store and have to change it, all your promotional efforts will be wasted… and you\u2019ll have to start over! Let\u2019s go over some tips for choosing your eCommerce site\u2019s name.<\/p>\n

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Decide what information will appear in the domain name<\/strong><\/p>\n

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First, decide whether the domain will include your brand name or keywords<\/strong> that match what your potential customers search for online. If your brand is already well known in the market, don\u2019t hesitate to use it. If not, consider including some keywords in the domain. Here\u2019s what the domain would look like in each case:<\/p>\n

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