{"id":19318,"date":"2013-11-06T00:00:00","date_gmt":"2013-11-05T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/benefits-of-content-marketing-for-your-online-store\/"},"modified":"2013-11-06T00:00:00","modified_gmt":"2013-11-05T23:00:00","slug":"benefits-of-content-marketing-for-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/benefits-of-content-marketing-for-your-online-store\/","title":{"rendered":"Benefits of content marketing for your online store"},"content":{"rendered":"<p><strong>Have you ever wondered why more and more companies publish blogs, infographics, e-books and so on? It\u2019s called content marketing, an effective way to attract qualified visitors to your online store. Find out how it works!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s a fact: internet users increasingly hate advertising. Studies show that formats such as pop-ups or pre-roll video ads put off more than 90% of users. Even sponsored ads on services such as Google AdWords are losing effectiveness due to ad saturation online.<\/p>\n<p>&nbsp;<\/p>\n<p>So&#8230; how do you attract users to your online store? <strong>Content <a href=\"http:\/\/www.esdemarketing.com\/como-ganar-dinero-con-un-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a><\/strong> is the answer more and more companies are finding to this tough question.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>What is content marketing?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Put simply, content marketing (<em>content marketing<\/em>) means offering valuable information on a specific topic to bring users interested in it to your website or blog. This information should not be aimed directly at selling, but at attracting users to visit your site.<\/p>\n<p>&nbsp;<\/p>\n<p>Here are some examples:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A children\u2019s clothing store that publishes a blog about kids\u2019 fashion.<\/li>\n<li>A DIY store that offers video tutorials for repairs.<\/li>\n<li>A computer store that gives away an e-book on IT security.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>At this <a href=\"https:\/\/www.pinterest.com\/evasanagustin\/marketing-de-contenidos-ejemplos\/\" target=\"_blank\" rel=\"noopener noreferrer\">link<\/a> you can see real cases of companies using content marketing and how they do it.<\/p>\n<p>&nbsp;<\/p>\n<p>This strategy tries to reconcile interests that seem opposed at first: those of companies, whose aim is to generate sales, and those of consumers, who look for added value when interacting with a brand.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" style=\"margin: 10px; width: 600px; height: 480px;\" alt=\"\" src=\"http:\/\/enterprisesocialmedia.in\/wp-content\/uploads\/2013\/04\/content-marketing.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em><small>Source: http:\/\/enterprisesocialmedia.in<\/small><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Benefits of content marketing<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Below are the main benefits of <em>content marketing<\/em>:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>It attracts qualified traffic: <\/strong>users who reach your online store through the content you offer are genuine potential customers for the products you sell.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>It improves your brand image:<\/strong> if you give your audience useful content, you\u2019ll improve your reputation and they\u2019ll be more inclined to buy from your <em>eCommerce<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>It sets you apart as an expert:<\/strong> offering exclusive, interesting content about your industry shows customers you know your field and builds trust.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>It encourages virality:<\/strong> users share your website\u2019s content, recommend it to others, bloggers link to it in their articles&#8230; It\u2019s the best advertising there is!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>It helps build databases:<\/strong> give users the option to subscribe to blog updates, access a free download, etc. You\u2019ll build mailing lists of potential customers to use in your email marketing campaigns.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>It improves search rankings<\/strong>: Google recently introduced <a href=\"http:\/\/www.esdemarketing.com\/google-colibri-hummingbird-el-nuevo-algoritmo-de-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hummingbird<\/a>, a new search algorithm that especially rewards pages offering relevant, exclusive, high-quality information. In other words, content marketing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why more and more companies publish blogs, infographics, e-books and so on? It\u2019s called content marketing, an effective way to attract qualified visitors to your online store. Find out how it works! &nbsp; It\u2019s a fact: internet users increasingly hate advertising. Studies show that formats such as pop-ups or pre-roll video [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19318","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of content marketing for your online store | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Have you ever wondered why more and more companies publish blogs, infographics, e-books and so on? 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