{"id":19317,"date":"2013-11-12T00:00:00","date_gmt":"2013-11-11T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/"},"modified":"2013-11-12T00:00:00","modified_gmt":"2013-11-11T23:00:00","slug":"why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/","title":{"rendered":"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single rule: some shabby-looking stores sell like hotcakes, while nicer-looking stores can\u2019t even give an item away. Shipping costs, price, images, product pages, good SEO and technical and programming issues would make up an endless list of buts and whys.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Just as a house or building can shake, in online stores the epicenter is much closer and more terrifying. Watching more than 200 users a month decide to buy and add products to their cart, only for those carts never to turn into sales, can be an ordeal and financial ruin for many.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">That\u2019s why we want to share this infographic from <a href=\"http:\/\/www.clickwithmenow.com\/\">http:\/\/www.clickwithmenow.com\/<\/a>, which shows the path a user follows during the decision and purchase process.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">The starting point of any purchase process is <strong>price comparison: <\/strong>I search, find and compare who gives me more for less. From there, products are compared using the detailed information shown on<strong> product pages.<\/strong><\/p>\n<p style=\"text-align: justify;\">Problems begin halfway through this first phase: <strong>Brand Uncertainty<\/strong>, or the hesitation between buying from one online store or another based on the <strong>trust and values<\/strong> a brand conveys compared with its competitors.<span style=\"line-height: 1.6em;\">If the purchase is completed on this first \u201cavenue\u201d, eureka! Your online store meets several of the essential requirements for building trust and generating sales.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>But most likely the path to <em>checkout <\/em>or the shopping cart will run down the avenue of confusion: too many options, or a lack of information or experience, can make shoppers back out of the purchase, as can the constant online distractions they face (pop-ups with offers and promotions from competitors or for other products in the same store, complex cart settings, etc.)<\/p>\n<p>&nbsp;<\/p>\n<p>Product and store reviews and comments are key to preventing cart abandonment and closing a sale. And you, do you know yet why you\u2019re not selling?<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg\" style=\"margin: 10px; float: left; width: 700px; height: 794px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single rule: some shabby-looking stores sell like hotcakes, while nicer-looking stores can\u2019t even give an item away. Shipping costs, price, images, product pages, good SEO and technical and programming issues would [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19317","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-11T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake\",\"datePublished\":\"2013-11-11T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/\"},\"wordCount\":347,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/proceso-de-compra.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/\",\"name\":\"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/proceso-de-compra.jpg\",\"datePublished\":\"2013-11-11T23:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/proceso-de-compra.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/proceso-de-compra.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake | Blog Trilogi \u2013 The Digital Agency","description":"\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/","og_locale":"es_ES","og_type":"article","og_title":"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake | Blog Trilogi \u2013 The Digital Agency","og_description":"\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2013-11-11T23:00:00+00:00","og_image":[{"url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg","type":"","width":"","height":""}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake","datePublished":"2013-11-11T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/"},"wordCount":347,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/","url":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/","name":"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg","datePublished":"2013-11-11T23:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"\u201cWhy aren\u2019t they buying from me?\u201d This question comes up again and again in consulting sessions at eCommerce agencies and companies. There is no single\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/proceso-de-compra.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/why-am-i-not-selling-when-the-foundations-of-online-stores-start-to-shake\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u201cWhy am I not selling?\u201d When the foundations of online stores start to shake"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19317,"es":11850,"ca":18988},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19317"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19317\/revisions"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}