{"id":19316,"date":"2013-11-19T00:00:00","date_gmt":"2013-11-18T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/what-is-remarketing-on-the-display-network\/"},"modified":"2013-11-19T00:00:00","modified_gmt":"2013-11-18T23:00:00","slug":"what-is-remarketing-on-the-display-network","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/what-is-remarketing-on-the-display-network\/","title":{"rendered":"What is remarketing on the Display Network?"},"content":{"rendered":"<div style=\"text-align: justify;\">The concept of <strong>remarketing is closely linked to the AdWords Display Network<\/strong>. It involves showing display ads targeted at users who have visited our website.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">To use remarketing on the Display Network, it is advisable to choose \u201cDisplay Network only &#8211; Remarketing\u201d as the campaign type when creating it, although this post doesn\u2019t aim to show how to set it up but rather to introduce newcomers to the concept of this type of AdWords campaign.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">It is important to understand the philosophy behind it:<strong> if a Google user visits our website, the visit is recorded in a list, which is a set of cookies from people who have visited the site. <\/strong>This record is generated by a tag implemented in the code just before the tag.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Later, when these visitors browse pages in the AdSense program (sites that show Google ads), they will see text ads or banners previously added to the campaign settings.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><strong>The main value of remarketing is that it draws visitors back to the site, so it is strongly focused on return on investment.<\/strong><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><em>In short: a user visits our website, we tag them with a cookie, add them to a remarketing list and run a display campaign targeting that list.<\/em><\/div>\n<p style=\"color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; line-height: normal;\"><em><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/remarketing.jpg\" style=\"margin: 10px; width: 642px; height: 469px;\" \/><\/em><br \/>\n<small><em>Image source: www.torange.us<\/em><\/small><\/p>\n<p style=\"color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">&nbsp;<\/p>\n<div style=\"text-align: justify;\">As with any other AdWords campaign, <strong>segmentation<\/strong> is very important, so it is advisable to create many lists, which can be used depending on the audience you want to reach and whenever you like. Ads are usually text and image (banners); it is advisable to use the impression frequency cap per ad group so as not to be annoying and harm your brand image. The ideal number of impressions is between 3 and 5; otherwise users may end up hating us.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Another added value of this type of campaign is its low cost. <strong>The cost of a click on the Search Network, where users are shown what they are looking for, is not the same as showing a user your products or services.<\/strong><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">This type of campaign can create ads automatically if we don\u2019t create them ourselves or have someone to do it. By clicking the \u201cnew ad\u201d button, we can choose the \u201cdisplay ad builder\u201d option, which scans the website and generates ads based on the images on our site.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">If we have the chance to make the banners ourselves (the best option, in my view), we need to keep certain things in mind: static banners should be .jpg or .png; animated ones .gif or Flash; the maximum supported size is 50 KB. <strong>It is important for the message to be clear and direct <\/strong>and for both static and dynamic banners to be visually consistent with the page they link to. Banner variety is especially important on the remarketing Display Network. Keep in mind that dynamic banners attract more attention than static ones. This results in a higher CTR (how often users who see the ad end up clicking it), which drives more visits to the website.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">I hope this post has served as an introduction to remarketing on the AdWords Display Network.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The concept of remarketing is closely linked to the AdWords Display Network. It involves showing display ads targeted at users who have visited our website. &nbsp; To use remarketing on the Display Network, it is advisable to choose \u201cDisplay Network only &#8211; Remarketing\u201d as the campaign type when creating it, although this post doesn\u2019t aim [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19316","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is remarketing on the Display Network? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"The concept of remarketing is closely linked to the AdWords Display Network . 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