{"id":19314,"date":"2013-12-10T00:00:00","date_gmt":"2013-12-09T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/increase-the-average-order-value-in-your-online-store\/"},"modified":"2013-12-10T00:00:00","modified_gmt":"2013-12-09T23:00:00","slug":"increase-the-average-order-value-in-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/","title":{"rendered":"Increase the average order value in your online store"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to sell more or to promote your products and your online store.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">We have talked several times about how to increase conversion: <a href=\"https:\/\/trilogi.com\/blog\/post\/tendencias-mcommerce\" target=\"_blank\" rel=\"noopener noreferrer\">adapting to a \u201cmobile\u201d version<\/a>, <a href=\"https:\/\/trilogi.com\/blog\/post\/incentivar-las-ventas-este-verano\" target=\"_blank\" rel=\"noopener noreferrer\">giveaways<\/a>, <a href=\"https:\/\/trilogi.com\/blog\/post\/redes-sociales-comercio-electronico\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a>, etc.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Today I want to focus on related products shown directly in the shopping cart.<\/p>\n<p style=\"text-align: justify;\">We call related products those we link to other products to form a kind of \u201cbundle\u201d. For example, if we sell fashion, we can link a pair of trousers with a shirt, a belt, socks, shoes, a sweater, a jacket, a scarf and so on. At the same time, if the customer clicks one of the related products, it should have its own related products too; and if we manage to link all our products to one another (where the product allows), even better.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">It\u2019s simple: other retail sectors have used this technique for years with huge success, and you have surely been offered related products at some point. <span style=\"font-size: 13px; line-height: 1.6em;\">I experienced it in my previous job as a car salesman at a dealership. When selling vehicles, we offered the base price and, as the customer became more interested, I would explain \u201cextras\u201d such as a sunroof, better wheels, cruise control, and we even offered full maintenance services for up to three years.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.skinsandpunks.com\/ecommerce\/products\/prodDetail.cfm?id=25327&amp;categoryId=3742&amp;1248=26935\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg\" style=\"width: 824px; height: 771px;\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Keep in mind that, if we choose the right product, a customer in the middle of a purchase is always willing to spend \u201ca little more\u201d.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Last week, for example, I bought some inner tubes for my bike online, since I want to exercise next year (the usual New Year\u2019s resolutions at this time of year&#8230; that never get kept, sound familiar?). Anyway, during checkout I was offered some tire levers to remove the tire easily and I bought them, then I was offered a rim tape to protect the tube inside the wheel and I bought that too&#8230; In the end I didn\u2019t look any further and completed the order, but the seller managed to increase my purchase by 6 euros and also earned my gratitude, because if they hadn\u2019t offered me the levers, I would probably have struggled to remove the tire or scratched the rim with an unsuitable tool.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Happy customer, higher revenue for the online store.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Review your platform: it is very important to know what it offers and make the most of it. And don\u2019t forget that ingenuity and imagination can help a lot too. Platforms are usually updated with new features, so it is important to know them and assess what they can bring to your online store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to sell more or to promote your products and your online store. &nbsp; We have talked several times about how to increase conversion: adapting to a \u201cmobile\u201d version, giveaways, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19314","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase the average order value in your online store | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase the average order value in your online store | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-09T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Increase the average order value in your online store\",\"datePublished\":\"2013-12-09T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/\"},\"wordCount\":468,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/vinculados.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/\",\"name\":\"Increase the average order value in your online store | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/vinculados.jpg\",\"datePublished\":\"2013-12-09T23:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/vinculados.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/assets\\\/content\\\/\\\/vinculados.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/increase-the-average-order-value-in-your-online-store\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Increase the average order value in your online store\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Increase the average order value in your online store | Blog Trilogi \u2013 The Digital Agency","description":"The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/","og_locale":"es_ES","og_type":"article","og_title":"Increase the average order value in your online store | Blog Trilogi \u2013 The Digital Agency","og_description":"The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2013-12-09T23:00:00+00:00","og_image":[{"url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg","type":"","width":"","height":""}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Increase the average order value in your online store","datePublished":"2013-12-09T23:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/"},"wordCount":468,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/","url":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/","name":"Increase the average order value in your online store | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg","datePublished":"2013-12-09T23:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"The time of year when the web is red-hot is approaching: the number of potential buyers grows exponentially, and you need to seize the moment, whether to\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/increase-the-average-order-value-in-your-online-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Increase the average order value in your online store"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19314,"es":11846,"ca":18985},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19314"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19314\/revisions"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}