{"id":19311,"date":"2014-01-28T00:00:00","date_gmt":"2014-01-27T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/10-tips-to-drive-traffic-to-your-corporate-blog\/"},"modified":"2014-01-28T00:00:00","modified_gmt":"2014-01-27T23:00:00","slug":"10-tips-to-drive-traffic-to-your-corporate-blog","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/10-tips-to-drive-traffic-to-your-corporate-blog\/","title":{"rendered":"10 tips to drive traffic to your corporate blog"},"content":{"rendered":"<p>A <strong>corporate blog<\/strong> has one main impact: it drives qualified traffic to the company website. It also has greater viral potential, since <strong>a quality post usually ends up being linked to<\/strong> and shared on social media; it helps build a good company image and usually ranks quite well in search engines if you follow a few basic SEO rules.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/Trafico%20blog.png\" style=\"margin: 10px; width: 595px; height: 292px;\" \/><\/p>\n<p style=\"text-align: right;\"><small><em>Image source: http:\/\/www.reachsolutions.co.nz\/ <\/em><\/small><\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">One of the goals is to attract visits from users interested in the topics you cover, which are closely related to the company. To help, here are ten easy-to-follow tips that will increase your traffic:<\/span><\/p>\n<ul>\n<li>Use an <strong>SEO plugin<\/strong> to set a unique title and meta description for each post. This is essential for Google to index it properly and increases your chances of ranking higher, as long as you use the main concept in the title and description fields as well as in the main content.<\/li>\n<li>Within the post, you should include <strong>links to other posts related<\/strong> to its topic. For example, if I write about search engine optimization and have a post about SEO tools, I can add a link to it in the body text, since they are related.<\/li>\n<li>Don\u2019t forget to <strong>assign tags<\/strong> to each post. Avoid very general terms and try to make them point to the article\u2019s main concept.<\/li>\n<li>If you look for <strong>blogs related to yours<\/strong> and leave valuable comments with a link to your blog or to a post on the same topic, great. If you also write quality articles and get mentioned on other blogs, consider yourself a pro.<\/li>\n<li><strong>Spreading your posts<\/strong> through social media and other channels is essential. It adds visits and generates comments, which never hurts.<\/li>\n<li>Having an <strong>internal search<\/strong> that makes it easy to find posts by keyword, with posts <strong>clearly categorized<\/strong>, makes information easier for users to access. It will also keep them on your blog longer.<\/li>\n<li>Encourage <strong>user participation<\/strong> by letting them share ideas or take part in a poll on an engaging topic related to your business model; in other words, let them interact, since this brings them back to the corporate blog.<\/li>\n<li>Discipline is essential for a blog. You need to <strong>write frequently and keep a regular schedule<\/strong>, because users like that. Articles such as <em>tips for&#8230;<\/em> or <em>ten ways to&#8230;<\/em> tend to grab readers\u2019 attention.<\/li>\n<li>Invite users to <strong>subscribe<\/strong> to a newsletter to remind them of the latest posts, and also offer an RSS subscription.<\/li>\n<li>Of course, you need to <strong>reply to every comment<\/strong>, whether positive or not. Isn\u2019t it a bit odd to see only positive comments? Disagreement is good because it draws attention and helps us all learn. Always politely and respectfully, of course, and&#8230; tactfully.<\/li>\n<\/ul>\n<h2>Content that provides relevant information is one of the best ways for your corporate blog to drive traffic to your website and build follower loyalty.<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>A corporate blog has one main impact: it drives qualified traffic to the company website. It also has greater viral potential, since a quality post usually ends up being linked to and shared on social media; it helps build a good company image and usually ranks quite well in search engines if you follow a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19311","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 tips to drive traffic to your corporate blog | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"A corporate blog has one main impact: it drives qualified traffic to the company website. 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