{"id":19298,"date":"2014-04-09T00:00:00","date_gmt":"2014-04-08T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/i-have-a-reputation-you-know-that-very-well\/"},"modified":"2014-04-09T00:00:00","modified_gmt":"2014-04-08T22:00:00","slug":"i-have-a-reputation-you-know-that-very-well","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/i-have-a-reputation-you-know-that-very-well\/","title":{"rendered":"I have a reputation! You know that very well\u2026"},"content":{"rendered":"

A few weeks after starting my previous job, while having lunch at the village bar, I struck up a conversation with two lively locals. It was the first time we\u2019d talked, and I didn\u2019t know them or anything about them. Yet they had already heard about me. I had earned a \u201cdubious\u201d reputation. But,<\/p>\n

What is reputation?<\/h2>\n

We could define reputation as the opinion people have of us. An opinion formed by what we do and say, but also by how others perceive and interpret our actions and words.<\/p>\n

Today, the internet and social media are an important part of our lives, and what we do and say there plays a special role in shaping our online identity and reputation.<\/p>\n

One of the first things any person or company should do before diving into eCommerce<\/a> is research the reputation of the brand and\/or the product or service they intend to sell.<\/p>\n

Why should we manage our online reputation?<\/h3>\n
    \n
  1. Everything we post and say online stays there \u201cforever\u201d.<\/li>\n
  2. Any information can be found by internet users.<\/li>\n
  3. Depending on how credible a piece of information is online, the reputation of our brand and\/or product can change substantially.<\/li>\n<\/ol>\n

    How should we manage our online reputation?<\/h4>\n

    To manage our reputation properly, we need to distinguish between two aspects:<\/p>\n