{"id":19292,"date":"2014-05-27T00:00:00","date_gmt":"2014-05-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-choose-a-good-domain-name-for-your-online-store\/"},"modified":"2014-05-27T00:00:00","modified_gmt":"2014-05-26T22:00:00","slug":"how-to-choose-a-good-domain-name-for-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-choose-a-good-domain-name-for-your-online-store\/","title":{"rendered":"How to choose a good domain name for your online store"},"content":{"rendered":"<p>In this post we\u2019ll try to help you <strong>choose your domain name<\/strong>, so if you\u2019re wondering how to do it, we may at least clear up some concepts you weren\u2019t sure about or hadn\u2019t considered.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-2208\" alt=\"Domain name\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Domain-name-e1401184373514.jpg\" width=\"630\" height=\"387\" \/><\/p>\n<pre><a href=\"http:\/\/www.authormedia.com\/how-to-buy-your-author-domain-name\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image source<\/a><\/pre>\n<p>\nYou may be in one of the early stages of creating an eCommerce, so one of the first questions you\u2019ll face is <strong>getting a good domain name<\/strong> which you\u2019ll later host on a server. If so, you need to look at the following:<\/p>\n<ul>\n<li>\u00a0.com domains are the <strong>easiest to remember<\/strong>, since this extension is very well known and has been since the early days of the internet. If your online business will be national or local in scope, it\u2019s better to consider .es for Spain, .cat for Catalonia, .fr for France, etc. If your website is purely informational, .info would be the most suitable extension; for an organization, .org, and so on. The point is to <strong>give your domain the most appropriate extension<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>It\u2019s <strong>impractical for your domain to contain numbers<\/strong>, since you\u2019d always have to specify whether it uses digits or words. For example, with a domain like 321adventures.com, users may not be sure whether to type that or threetwooneadventures.com. It creates uncertainty. A basic rule is that a domain name should be easy to remember.<\/li>\n<\/ul>\n<ul>\n<li>Along the same lines is <strong>using hyphens in domains<\/strong>. Try to avoid them because they make it confusing to remember whether the domain name had a hyphen or not. Sometimes a hyphenated domain does make sense, for example when it includes keywords that help a website or eCommerce rank, but that\u2019s another matter we won\u2019t cover here.<\/li>\n<\/ul>\n<ul>\n<li>Going back to the importance of a memorable domain name, it should be catchy, <strong>easy to remember and easy to associate with our business<\/strong>. To achieve this, we need to weigh up whether to use a brand, a keyword or both. If we\u2019re taking a new, unknown brand online, we can go all in on it if our goal is to build awareness (the domain alone won\u2019t do it; it would take a major marketing and outreach campaign), or we can pair the brand with a word that describes the business model. Say we run a costume business under the brand Harlequin targeting the national market; we could choose harlequin.es or harlequincostumes.es. Personally, I\u2019d go for the second option to take advantage of that keyword if I want to do SEO in the future. Many who think about SEO from the start tend to go straight for a domain name containing only the keyword that matters most to them. In that case, they would have chosen a domain like costumeshop.es or carnivalcostumes.es, without considering the brand.<\/li>\n<\/ul>\n<ul>\n<li>Is a <strong>long or short domain name<\/strong> better? The longer a domain is, the more likely people are to forget part of it or misspell it when searching. On the plus side, a longer name better describes the topic of the website or eCommerce. A reasonable length is no more than 15\u201320 letters.<\/li>\n<\/ul>\n<h2>Who said choosing a good domain name was easy?<\/h2>\n<p>As we mentioned at the start of this post, choosing a domain is one of the first things to do when taking your eCommerce or website online. Is it easy? Not entirely, as you\u2019ve seen.<\/p>\n<p>Of course, once you\u2019ve settled on a name, the next task is deciding where to host it. That too takes time comparing plans and prices. My advice is to always seek guidance from professionals who can help you make the right decision.<\/p>\n<p>If you want to learn more about SEO, and especially the basic parameters that give your eCommerce a solid foundation for ranking, we recommend this post on our blog: <a title=\"create an indexable online store\" href=\"https:\/\/trilogi.com\/blog\/en\/seo-tips-for-online-stores\/\">how to create an indexable online store<\/a>.<\/p>\n<p>As always, we hope we\u2019ve answered some of your questions or helped you make some decisions, and we invite you to ask us anything.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post we\u2019ll try to help you choose your domain name, so if you\u2019re wondering how to do it, we may at least clear up some concepts you weren\u2019t sure about or hadn\u2019t considered. Image source You may be in one of the early stages of creating an eCommerce, so one of the first [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12555,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[1821,1823,1751,1825],"class_list":["post-19292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-choosing-a-domain","tag-domain-name","tag-ecommerce","tag-online-store-name"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to choose a good domain name for your online store | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"In this post we\u2019ll try to help you choose your domain name , so if you\u2019re wondering how to do it, we may at least clear up some concepts 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