{"id":19285,"date":"2014-07-04T00:00:00","date_gmt":"2014-07-03T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/optimize-your-adwords-ads-keyword-insertion\/"},"modified":"2014-07-04T00:00:00","modified_gmt":"2014-07-03T22:00:00","slug":"optimize-your-adwords-ads-keyword-insertion","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/optimize-your-adwords-ads-keyword-insertion\/","title":{"rendered":"Optimize your AdWords ads: keyword insertion"},"content":{"rendered":"<p>One of the things we like most <b>about AdWords positioning<\/b> is that well-optimized campaigns deliver very high returns at a <b>relatively low cost.<\/b><\/p>\n<p>Today we want to tell you about a tool that will make creating a Google AdWords campaign easier and will also let us <b>create highly attractive and effective ads. <\/b><\/p>\n<p>Which tool? We\u2019re talking about Dynamic Keyword Insertion (also known as<b> DKI<\/b>). This <b>new feature from Google<\/b> lets us replace pieces of text with the keywords we\u2019ve chosen in our ad group.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-adwords.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-2268\" alt=\"google adwords\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/google-adwords-1024x397.jpg\" width=\"1024\" height=\"397\" \/><\/a>To use DKI, we simply add a short code to whichever part of the ad we want.<\/p>\n<p><b>{Keyword:Keyword}<\/b><\/p>\n<p>Here\u2019s an example: if our ad headline is Buy red cars, DKI <b>will display the keyword the user searched for<\/b>. For instance, if the user searches for \u201cbuy blue cars\u201d and we\u2019ve set up DKI like this, \u201cBuy {Keyword:red cars}\u201d, the user will see our ad as: Buy blue cars.<\/p>\n<p>This way, we\u2019ll always be showing the product the user is looking for, so our ads will be more relevant and <b>our CTR will increase. <\/b><\/p>\n<h2>Watch out! Character limits still apply<\/h2>\n<p>&nbsp;<\/p>\n<p>If we use DKI in our ads, we can\u2019t forget to keep counting every character. This often <b>causes confusion<\/b> and can end up ruining our text ads.<\/p>\n<p>It\u2019s important to remember the character limits for our ads:<\/p>\n<p>&#8211;          <b>Headline:<\/b> 25 characters<\/p>\n<p>&#8211;          <b>Description (lines 1 and 2):<\/b> 35 characters each<\/p>\n<p>&#8211;          <b>URL:<\/b> 25 characters<\/p>\n<h2>What happens if we exceed the character limit?<\/h2>\n<p>&nbsp;<\/p>\n<p><b> <\/b>It\u2019s very simple: the keyword won\u2019t replace the default text in our ad headline. If that happens, users won\u2019t see the word they\u2019re searching for, and our ad will lose much of its relevance and appeal.<\/p>\n<h2>Keyword insertion in every part of the ad<\/h2>\n<p>&nbsp;<\/p>\n<p>&#8211;          Headline: the ideal place to test this new feature. DKI in the headline saves a lot of time and effort, since there\u2019s no need to create lots of ads: a single ad can display many keywords.<\/p>\n<p>&#8211;          Description: if we want to use DKI here, we need to be very careful. Why? We must make sure every word that could be displayed makes sense within the sentence.<\/p>\n<p>&#8211;          URL: the second-best place to use this feature. Applying DKI to our display URL will boost our CTR exponentially.<\/p>\n<h2>\u00a0Uppercase or lowercase?<\/h2>\n<p>&nbsp;<\/p>\n<p>To display our keywords in uppercase, lowercase or a specific format, we need to <b>modify the DKI code as follows:<\/b><\/p>\n<p>&#8211;          {keyword:keyword}: all lowercase<\/p>\n<p>&#8211;          {Keyword:keyword}: first letter uppercase, the rest lowercase<\/p>\n<p>&#8211;          {keyWord:keyword}: this code capitalizes the first letter of each word<\/p>\n<p>&#8211;          {KEYword:keyword}: every letter of the first word in uppercase<\/p>\n<p>&#8211;          {KEYWORD:keyword}: all letters in uppercase<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the things we like most about AdWords positioning is that well-optimized campaigns deliver very high returns at a relatively low cost. Today we want to tell you about a tool that will make creating a Google AdWords campaign easier and will also let us create highly attractive and effective ads. Which tool? We\u2019re [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12561,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimize your AdWords ads: keyword insertion | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"One of the things we like most about AdWords positioning is that well-optimized campaigns deliver very high returns at a relatively low cost. 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