{"id":19284,"date":"2014-07-15T00:00:00","date_gmt":"2014-07-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-win-over-your-website-visitors\/"},"modified":"2014-07-15T00:00:00","modified_gmt":"2014-07-14T22:00:00","slug":"how-to-win-over-your-website-visitors","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-win-over-your-website-visitors\/","title":{"rendered":"How to win over your website visitors"},"content":{"rendered":"<p style=\"text-align: justify;\">If after trying again and again you feel lost and wonder: what went wrong? How did I end up in this sorry state when I faithfully followed my friends\u2019 advice? So much excitement, so much effort, only to end up here. In this post you\u2019ll find the ultimate tricks to seduce and, if you can communicate, to succeed.<\/p>\n<figure id=\"attachment_2276\" aria-describedby=\"caption-attachment-2276\" style=\"width: 635px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/seducir-visitas-e1405416612626.jpg\"><img decoding=\"async\" class=\" wp-image-2276 \" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/2014\/07\/seducir-visitas-300x168.jpg\" alt=\"ecommerce\" width=\"635\" height=\"357\" \/><\/a><figcaption id=\"caption-attachment-2276\" class=\"wp-caption-text\">image taken from ici.radio-canada.ca<\/figcaption><\/figure>\n<h2>Why do your customers buy?<\/h2>\n<p style=\"text-align: justify;\">If I asked you, \u201cWhat do you sell?\u201d, most of you would answer with a more or less literal description of your product. But if I asked, \u201cWhat do you think your customer is buying?\u201d, the answer would be very different.<\/p>\n<p style=\"text-align: justify;\">Companies usually know why their customers buy from them, yet very often they fail to communicate it. They keep pushing their product\u2019s benefits or, worse, the same benefits their competitors promote but with an \u201cand we do it better\u201d (cheaper, bigger, prettier, more durable, etc.)<\/p>\n<h2>4 ways to seduce by adding value to your product or service<\/h2>\n<p style=\"text-align: justify;\"><strong>1.-<\/strong> <b>Storytelling<\/b> is a communication method deeply rooted in people. It\u2019s about telling stories that convey values and knowledge through emotions, using narratives that build empathy with our target audience and link our service or product to a memory or a lived feeling. In any eCommerce, the best place to tell our story is the <a title=\"About us\" href=\"https:\/\/trilogi.com\/blog\/en\/the-value-of-a-well-crafted-about-us-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">About us<\/a> page<\/p>\n<p style=\"text-align: justify;\"><strong>2.-<\/strong> <b>Customer service<\/b> is one of the best tools to <a title=\"customer loyalty\" href=\"https:\/\/trilogi.com\/blog\/en\/customer-loyalty-in-ecommerce-an-impossible-challenge\/\" target=\"_blank\" rel=\"noopener noreferrer\">build customer loyalty<\/a>. A good customer service department goes far beyond being a channel for complaints, claims or concerns. Good customer service in any of its forms \u2014phone, email and\/or contact forms, live chat, click-to-call, virtual assistant or social media support\u2014 can give our business the decisive edge over competitors. That\u2019s why it\u2019s crucial for this department to work efficiently and respond as quickly as possible.<\/p>\n<p style=\"text-align: justify;\"><strong>3.-<\/strong> Many companies still fly the flag of the old slogan <b>satisfaction guaranteed or your money back<\/b>. In general, satisfaction and price are almost always inversely related. A low (or competitive) price tends to be one of the easiest ways to improve customer satisfaction. However, it\u2019s not all about price. Sometimes fast, reliable shipping, <a title=\"Original packaging\" href=\"http:\/\/blog.cajadecarton.es\/embalaje-original-ecommerce-tiendas\/\" target=\"_blank\" rel=\"noopener noreferrer\">original packaging<\/a> with attention to detail or product personalization can be what sets our online store apart from the competition.<\/p>\n<p style=\"text-align: justify;\">\u00a0To add value to our product and\/or service, we need to know our customers\u2019 needs and meet them effectively and attentively.<\/p>\n<p style=\"text-align: justify;\"><strong>4.-<\/strong> The law gives customers the <b>right to return a product<\/b> within 14 days if they\u2019re not satisfied, without having to give any reason. To prevent returns, it\u2019s vital to provide as much information as possible about the <a title=\"Product page\" href=\"https:\/\/trilogi.com\/blog\/en\/what-features-should-a-product-page-have\/\" target=\"_blank\" rel=\"noopener noreferrer\">product<\/a> or service. However, we can turn this bad customer experience into a competitive advantage over other online stores: a simple, fast and clear returns process. Offering different return options, such as doorstep pickup, drop-off at a physical store or return by mail, can also noticeably increase our business\u2019s added value.<\/p>\n<p style=\"text-align: justify;\">Rivers of ink have been written about the art of seduction, and although I haven\u2019t revealed any hidden secrets, I hope I\u2019ve helped you understand how to seduce visitors into buying or how to keep your online store\u2019s existing customers loyal. Likewise, I\u2019d love it if you could now <b>give me a hand by sharing this post or giving it a +1<\/b> so I can seduce Mr. Google.<\/p>\n<p style=\"text-align: justify;\">Finally, just remember:<\/p>\n<h3 style=\"text-align: center;\">\u201cNo matter what you sell, what your customer is really buying, what they pay for and might even be willing to pay more for, is always the value, not the product\u201d<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>If after trying again and again you feel lost and wonder: what went wrong? How did I end up in this sorry state when I faithfully followed my friends\u2019 advice? So much excitement, so much effort, only to end up here. In this post you\u2019ll find the ultimate tricks to seduce and, if you can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12562,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[1781,1749,1751,1839,1755,1835],"class_list":["post-19284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-create-an-online-store","tag-e-commerce","tag-ecommerce","tag-funding","tag-marketing","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to win over your website visitors | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"If after trying again and again you feel lost and wonder: what went wrong? 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