{"id":19276,"date":"2014-09-17T00:00:00","date_gmt":"2014-09-16T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/the-blog-an-ace-up-your-sleeve-for-your-ecommerce\/"},"modified":"2014-09-17T00:00:00","modified_gmt":"2014-09-16T22:00:00","slug":"the-blog-an-ace-up-your-sleeve-for-your-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/the-blog-an-ace-up-your-sleeve-for-your-ecommerce\/","title":{"rendered":"The blog: an ace up your sleeve for your eCommerce"},"content":{"rendered":"<p>If you run an online store and want to generate traffic, you need to work consistently to get good results. Optimizing your store with SEO practices, AdWords ads and <a title=\"Email marketing, your online store\u2019s ally #Infographic\" href=\"https:\/\/trilogi.com\/blog\/en\/email-marketing-your-online-stores-ally-infographic\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> will bring a large volume of visits to your store.<\/p>\n<p>It has been shown that, to stand out from other online stores, adding a blog to your online store gives you the extra visibility you\u2019re looking for. It\u2019s the ace that will help you win the game of visibility and rankings against competitors.<\/p>\n<figure id=\"attachment_2410\" aria-describedby=\"caption-attachment-2410\" style=\"width: 350px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/as-en-la-manga-e1410855335200.jpg\"><img decoding=\"async\" class=\"wp-image-2410\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/as-en-la-manga-e1410855335200.jpg\" alt=\"the blog: an ace up your sleeve\" width=\"350\" height=\"411\" \/><\/a><figcaption id=\"caption-attachment-2410\" class=\"wp-caption-text\">image from twicsy.com<\/figcaption><\/figure>\n<p>Fortunately, content is gaining more and more weight both in eCommerce and on blogs, which is why many large eCommerce businesses hand this work to professionals to produce quality copy. Favors from your brother-in-law or the company\u2019s newest intern no longer cut it, because content creation requires specialization. In many cases it\u2019s the SEO agencies themselves that offer these services, since the real weight of content will help or hinder the true goal of an online store: more visits and more sales.<\/p>\n<h2>\u00a0Quality and value in your content<\/h2>\n<p>Creating content for your blog isn\u2019t easy, but when you get it right, sales are proven to increase considerably.<\/p>\n<p>Many store blog posts don\u2019t offer relevant content and fail to grab the user\u2019s attention. How many times have we read \u201cCasa Pepe, the best clothes on the market\u201d or \u201cThe coolest clothes of the season\u201d? The copy is flat, sparks no interest, and all we\u2019ll achieve is that the user leaves without reading any further.<\/p>\n<p>Users need us to catch their attention and answer their questions and doubts about the product. It\u2019s easier to sell a product once its benefits and features have been explained in a more engaging way than on a product page. Stand out from your competitors and create fresh, original content.<\/p>\n<h2>Visibility to new audiences<\/h2>\n<p>What Google likes most is a constant flow of new content. In a store, products and categories don\u2019t change continuously, as there\u2019s no daily product turnover, so we aren\u2019t offering anything new to please the search engine. But if we publish two articles a week, we\u2019re providing new content to be indexed under your domain, which will help us rank ahead of others, reach a wider audience and achieve what really matters: conversion.<\/p>\n<h2>\u00a0Humanize<\/h2>\n<p>Humanizing your eCommerce is essential because some users still don\u2019t fully trust the online world. You need to be approachable and visible to build trust and get users to take action. On your blog, short videos introducing yourself, showing your products or even giving a look at your office or warehouse will add a fresh touch and break with the conventional. Videos bring virality that generates shares, helping you reach a wider audience when you spread them on your social networks.<\/p>\n<h2>Link to improve<\/h2>\n<p>This is the big goal, because what we\u2019re after is quality links. The idea is to link your blog posts to the product pages in your online store. It\u2019s a subtle way to invite users into our store and get them to browse our products carefully. Another way to showcase products is to add 2 or 3 related product cards at the end of the post, so we make sure the range we offer includes what the user needs.<\/p>\n<h2>SEO rankings<\/h2>\n<p>We\u2019ve talked about rankings throughout this post, but it\u2019s the real reason for creating a blog. All the actions above aim to drive visits, just like <a href=\"https:\/\/trilogi.com\/blog\/en\/seo-tips-for-online-stores\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, which tells us they must be inseparable friends.<\/p>\n<p>In short, a blog is a great tool to increase the traffic and quality of your online store.<\/p>\n<p>What are you waiting for to create yours?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run an online store and want to generate traffic, you need to work consistently to get good results. Optimizing your store with SEO practices, AdWords ads and email marketing will bring a large volume of visits to your store. It has been shown that, to stand out from other online stores, adding a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12570,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[1879,1881,1877],"class_list":["post-19276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-benefits-of-a-blog-for-your-ecommerce","tag-benefits-of-a-corporate-blog","tag-boost-your-websites-visibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The blog: an ace up your sleeve for your eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"If you run an online store and want to generate traffic, you need to work consistently to get good results. 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