{"id":19270,"date":"2014-10-15T00:00:00","date_gmt":"2014-10-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/metrics-adwords-vs-analytics\/"},"modified":"2014-10-15T00:00:00","modified_gmt":"2014-10-14T22:00:00","slug":"metrics-adwords-vs-analytics","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/","title":{"rendered":"Metrics: Adwords vs. Analytics"},"content":{"rendered":"

Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get the most out of your campaign. If not, hurry up and do it. In no time you\u2019ll have both accounts ready to go and can make the most of the combination.<\/p>\n

Linking them lets us connect interactions with Adwords campaign ads to what happens after users land on your online store. Since that\u2019s a big topic, I\u2019ll save it for another day; here I want to focus on the differences between the two tools\u2019 metrics, in case you\u2019ve already linked them\u2026<\/p>\n

\"Metrics:<\/a>
image source: dc195.4shared.com<\/figcaption><\/figure>\n

 <\/p>\n

Forewarned is forearmed: conversion metrics in Google Analytics (provided you\u2019ve set up a goal to track conversions; otherwise this data isn\u2019t visible) and Google Adwords usually differ. It\u2019s not your fault, there\u2019s no error in your eCommerce and you haven\u2019t missed anything important\u2026 It\u2019s simply that the two tools measure differently, which leads to different interpretations of the data.<\/p>\n

When does a conversion count for you?<\/h2>\n

If I click a SEM ad for sneakers and make the purchase, Adwords will record the conversion. If I decide not to buy but two days later change my mind, search for the sneakers again and arrive organically, Adwords will still take the credit and count it as a conversion. Analytics won\u2019t count it as an Adwords win and will attribute it to organic search.<\/p>\n

Goals and conversions: In Analytics, goals are counted once per visit. In Adwords, however, if a user clicks, visits the goal page several times and eventually converts, it\u2019s counted as conversions from \u201cmany clicks\u201d.<\/p>\n

\u00a0Date and time<\/h2>\n

Along the same lines, Analytics records the conversion at the moment the user clicks to buy. Adwords works differently: it attributes the conversion to the moment the user clicked the ad.<\/p>\n

If I decide to buy sneakers tonight at 11:45 and complete the purchase at 12:03, there will be a one-day difference in the conversions report.<\/p>\n

Reports<\/h2>\n

Analytics is known for being faster: its data updates within a few hours. Adwords takes an average of 48 hours to show actual figures.<\/p>\n

Until when?<\/h2>\n

When we set up a campaign with goals, data will be imported into Adwords as long as it occurs after the 30 days following the click. Import into Analytics depends on cookie expiration.<\/p>\n

So where does that leave us? The answer isn\u2019t simple, but as we\u2019ve seen, each tool measures differently. If we master both, we\u2019ll get the most out of them and they\u2019ll help us build a successful strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get the most out of your campaign. If not, hurry up and do it. In no time you\u2019ll have both accounts ready to go and can make the […]<\/p>\n","protected":false},"author":2,"featured_media":12574,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[1915,1917,1913],"class_list":["post-19270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-google-adwords-metrics","tag-google-analytics-metrics","tag-sales-conversion-reports"],"yoast_head":"\nMetrics: Adwords vs. Analytics | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metrics: Adwords vs. Analytics | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-14T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/descarga.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Metrics: Adwords vs. Analytics\",\"datePublished\":\"2014-10-14T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/\"},\"wordCount\":461,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/descarga.jpg\",\"keywords\":[\"Google AdWords metrics\",\"Google Analytics metrics\",\"Sales conversion reports\"],\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/\",\"name\":\"Metrics: Adwords vs. Analytics | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/descarga.jpg\",\"datePublished\":\"2014-10-14T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/descarga.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/descarga.jpg\",\"width\":225,\"height\":225},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/metrics-adwords-vs-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Metrics: Adwords vs. Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metrics: Adwords vs. Analytics | Blog Trilogi \u2013 The Digital Agency","description":"Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/","og_locale":"es_ES","og_type":"article","og_title":"Metrics: Adwords vs. Analytics | Blog Trilogi \u2013 The Digital Agency","og_description":"Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2014-10-14T22:00:00+00:00","og_image":[{"width":225,"height":225,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/descarga.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Metrics: Adwords vs. Analytics","datePublished":"2014-10-14T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/"},"wordCount":461,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/descarga.jpg","keywords":["Google AdWords metrics","Google Analytics metrics","Sales conversion reports"],"articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/","url":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/","name":"Metrics: Adwords vs. Analytics | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/descarga.jpg","datePublished":"2014-10-14T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Do you run a SEM campaign and also do SEO for your online business? Then I\u2019m sure you\u2019ve linked your Google Analytics and Google Adwords accounts to get\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/descarga.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/descarga.jpg","width":225,"height":225},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/metrics-adwords-vs-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Metrics: Adwords vs. Analytics"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19270,"es":11952,"ca":18934},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19270"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/12574"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}