{"id":19268,"date":"2014-10-24T00:00:00","date_gmt":"2014-10-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/do-i-need-an-app-for-my-online-store\/"},"modified":"2014-10-24T00:00:00","modified_gmt":"2014-10-23T22:00:00","slug":"do-i-need-an-app-for-my-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/do-i-need-an-app-for-my-online-store\/","title":{"rendered":"Do I need an app for my online store?"},"content":{"rendered":"

Among games and utilities, online stores are making their way through the crowd of mobile apps, a sector that keeps growing. Major companies across industries are starting to use apps to sell. According to \u201cThe App Date\u201d, Spain has 22 million active users who download 4 million apps every day.
\nAmong games like Candy Crush, Spider Man and Chronology and photo and music editing apps, you\u2019ll find stores such as H&M, Amazon, Vente-Privee and Privalia. All of them have significant search volume and organic traffic.<\/p>\n

Given these figures, the question arises:<\/p>\n

Do I need an app for my online store?<\/strong><\/h2>\n

With more and more people using their phones to shop, online stores need to be mobile-ready<\/strong><\/a>, not only because it affects search rankings but because it\u2019s another sales channel for the online store. But more and more people are also asking whether they need an app to sell.
\nAccording to SocialMediaToday, users struggle with some of the mobile apps on the market. Studies show that most users don\u2019t have a reliable browsing experience, and fewer than half of consumers are satisfied with the mobile experience.<\/p>\n

Before considering an app for your online store (native app or web app), think about the project costs you\u2019ll have to take on, both technical and in terms of promoting it.<\/p>\n

\u2022 To begin with, if you want your app available on every system and platform, you\u2019ll need to build several apps<\/strong> in each operating system\u2019s language. Consider whether the app will need an internet connection, access all user features and profiles, etc. You should also set aside part of the budget for innovation, as this tech market keeps evolving with new features and designs. Content visibility<\/p>\n

\u2022 Plan a strategy to offer fresh, exclusive content<\/strong>; otherwise there\u2019s no point in getting users to download your app.<\/p>\n

\u2022 If budget isn\u2019t an issue, an app can be profitable as long as you\u2019re well known or develop brand promotion and awareness strategies<\/strong>. If nobody knows you, who\u2019s going to download the app?<\/p>\n

\u2022 Beyond branding and brand awareness, you\u2019ll need a ranking strategy to make your app stand out from all the others.<\/p>\n

\u2022 If you want your app to be an effective sales channel<\/strong>, you\u2019ll need to provide user support throughout the buying process via live chat or a support line.<\/p>\n

So while m-commerce<\/strong> grows and users become more demanding about their browsing experience, apps are now a profitable business if you take into account factors well beyond simply promoting and developing the app.
\nIn a competitive market, what matters is that your store is responsive or has a mobile version <\/strong>that lives up to browsing and usability expectations.
\nWhat\u2019s more, with a mobile version of your store, people don\u2019t need to know you and download your app to buy. To reach your site, they simply run a generic search on their phone and click your link to get the mobile version of the store, where they can also buy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Among games and utilities, online stores are making their way through the crowd of mobile apps, a sector that keeps growing. Major companies across industries are starting to use apps to sell. According to \u201cThe App Date\u201d, Spain has 22 million active users who download 4 million apps every day. Among games like Candy Crush, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[1921,1919,1923],"class_list":["post-19268","post","type-post","status-publish","format-standard","hentry","category-etrends","tag-mcommerce","tag-online-store-app","tag-online-store-mobile-version"],"yoast_head":"\nDo I need an app for my online store? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Among games and utilities, online stores are making their way through the crowd of mobile apps, a sector that keeps growing. 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