{"id":19263,"date":"2014-11-26T00:00:00","date_gmt":"2014-11-25T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/improve-your-ecommerce-usability\/"},"modified":"2014-11-26T00:00:00","modified_gmt":"2014-11-25T23:00:00","slug":"improve-your-ecommerce-usability","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/improve-your-ecommerce-usability\/","title":{"rendered":"Improve your eCommerce usability"},"content":{"rendered":"<p style=\"text-align: justify;\">The term usability has been on everyone\u2019s lips for the past few years, but what do we mean by usability? According to ISO (International Organization for Standardization), \u201c<em>usability refers to the capability of software to be understood, learned, used and attractive to the user, under specified conditions of use<\/em>\u201d.<\/p>\n<p style=\"text-align: left;\">In short, making sure users have no trouble using our online store.<\/p>\n<h2 style=\"text-align: justify;\">Great. But how do we achieve a usable eCommerce?<\/h2>\n<p style=\"text-align: justify;\">There are certain aspects that help determine the usability of our online business. A current trend called \u201c<em>User-centered design<\/em>\u201d takes into account the needs of potential customers and users to make an eCommerce site as optimized as possible.<\/p>\n<p style=\"text-align: justify;\">Anyone who enters our online store must be able to browse it and complete any purchase easily, simply, flexibly, reliably and securely. We must give users control so they\u2019re always in charge of the browsing process.<\/p>\n<h2 style=\"text-align: justify;\">Key usability issues for your eCommerce<\/h2>\n<p style=\"text-align: justify;\">In this section we\u2019ll define several key aspects that play a fundamental role in how users perceive the online store they visit. These are areas to improve to achieve good usability.<\/p>\n<h3 style=\"text-align: justify;\">Navigation<\/h3>\n<p style=\"text-align: justify;\">It\u2019s essential that <strong>our online store has optimal navigation<\/strong>. In other words, users should be able to find what they\u2019re looking for easily, quickly and intuitively. This is achieved through good categorization and organization; the goal isn\u2019t to have more categories than competing eCommerce sites, but to have those categories well organized.<\/p>\n<p style=\"text-align: justify;\">Good navigation in an online business makes users more comfortable and helps them find what they want in a single click. One example of good navigation is \u201c<em>Breadcrumbs<\/em>\u201d: the links that appear on pages as we navigate deeper into a website. They help users see the path they\u2019ve taken to get where they are.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/La-usabilidad-Web.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2635\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/La-usabilidad-Web.jpg\" alt=\"online store usability\" width=\"760\" height=\"300\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Image: http:\/\/www.comunicaz.es\/<\/strong><\/p>\n<h3 style=\"text-align: justify;\">Good design<\/h3>\n<p style=\"text-align: justify;\">An optimal design is one where all pages share a similar structure but, beyond that, <strong>good design must fit users\u2019 logic<\/strong>. What does that mean?<\/p>\n<p style=\"text-align: justify;\">It\u2019s simple. We need to design our online business as if we were its future users. An easy, intuitive, recognizable and secure design is the one most likely to make users feel confident and decide to buy.<\/p>\n<p style=\"text-align: justify;\">Navigation and design go hand in hand to achieve the best possible usability in our online store, because without good structure and design we worsen users\u2019 perception of the site.<\/p>\n<p style=\"text-align: justify;\">It\u2019s also advisable to use <em>Calls-to-Action<\/em>, the interactive buttons or links in our store, such as \u201c<em>Sign up<\/em>\u201d or \u201c<em>Add to cart<\/em>\u201d. But be careful: what matters is that users can complete the purchase on their own without any problems. Our role is to guide them so they don\u2019t run into any complications.<\/p>\n<h3 style=\"text-align: justify;\">Clear hierarchy and content<\/h3>\n<p style=\"text-align: justify;\">The homepage of any online store should reflect a good<strong> hierarchy of content and sections<\/strong> that defines each section\u2019s role. By keeping a visual hierarchy between elements, we can push less important information into the background.<\/p>\n<p style=\"text-align: justify;\">We must provide relevant content with accurate information that answers any questions users may have when they visit our <a href=\"https:\/\/trilogi.com\/blog\/en\/what-features-should-a-product-page-have\/\" target=\"_blank\" rel=\"noopener noreferrer\">product pages<\/a>.<\/p>\n<h3 style=\"text-align: justify;\">Keep users informed<\/h3>\n<p style=\"text-align: justify;\">You must clearly state the online store\u2019s purpose without hiding information, always making basic, essential details visible to any potential customer, such as payment methods and shipping options and costs.<\/p>\n<p style=\"text-align: justify;\">Likewise, <strong>we must always display the contact channels<\/strong> users can use to reach us if they need information or have any questions. We should always offer customers as many contact channels as possible: phone number, contact form, email address, physical address (if we have a store) and even live chat to answer queries in real time.<\/p>\n<p style=\"text-align: justify;\">Good usability is hugely important for an online business: if a potential customer enters our store and finds the buying process unclear, that\u2019s a customer we\u2019ve lost.<\/p>\n<p style=\"text-align: justify;\">We must understand that poor usability in our online store can cost us sales. Our aim is not only for users to buy from our store, but to keep coming back. <strong>We want to <a href=\"https:\/\/trilogi.com\/blog\/en\/tips-to-win-and-retain-customers-for-your-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">build loyalty<\/a> among users and turn them into satisfied customers.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term usability has been on everyone\u2019s lips for the past few years, but what do we mean by usability? According to ISO (International Organization for Standardization), \u201cusability refers to the capability of software to be understood, learned, used and attractive to the user, under specified conditions of use\u201d. In short, making sure users have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12580,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2503],"tags":[1949,1951],"class_list":["post-19263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-ecommerce-usability-improvement","tag-online-store-usability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve your eCommerce usability | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"The term usability has been on everyone\u2019s lips for the past few years, but what do we mean by usability? 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