{"id":19262,"date":"2014-12-02T00:00:00","date_gmt":"2014-12-01T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/3-steps-to-increase-online-sales\/"},"modified":"2014-12-02T00:00:00","modified_gmt":"2014-12-01T23:00:00","slug":"3-steps-to-increase-online-sales","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/3-steps-to-increase-online-sales\/","title":{"rendered":"3 steps to increase online sales"},"content":{"rendered":"

Last weekend kicked off the Christmas season with Black Friday and Cyber Monday<\/a>. One of the peak periods for online spending is here, but<\/p>\n

\"increase<\/a>
image source: www.gerardomuzquiz.com<\/figcaption><\/figure>\n

Do you know how to increase your online sales?<\/h2>\n

I could explain many strategies and techniques for increasing your business\u2019s sales. However, it all comes down to this simple formula:<\/p>\n

Sales = visits x conversion rate x average order value<\/h3>\n

If we want to increase sales, we need to focus on:<\/p>\n

\u2022 Increasing visits to our eCommerce:<\/strong> the more people come to our store, the more chances we have to sell.
\n\u2022 Increasing the conversion rate:<\/strong> the higher our online store\u2019s conversion rate, the more visitors will choose one of our products or services.
\n\u2022 Increasing average order value:<\/strong> the more each customer buys, the more we sell.<\/p>\n

To increase visits, conversion rate and average order value, you need to carry out various marketing actions. These can be divided into:<\/p>\n

\u2022 Acquisition actions:<\/strong> if we want to increase sales by winning new customers.
\n\u2022 Loyalty actions:<\/strong> if we want our existing customers to buy as much as possible.<\/p>\n

At this point,<\/p>\n

Do you know which actions to take to increase online sales?<\/h2>\n

If you\u2019re a regular reader of the Trilogi blog, you already know some of them, but let\u2019s review them and sort them by goal:<\/p>\n

To increase visits to our online store, we should:<\/strong><\/p>\n

\u2022 Work on our eCommerce SEO<\/a> to rank our most relevant products and win new customers.<\/p>\n

\u2022 Promote our store or products with a SEM<\/a> campaign. This will raise awareness of our brand and products.<\/p>\n

\u2022 Be present on social media<\/a> and have a blog. Not only will this attract visits to our online store, it\u2019s also a great channel for building customer loyalty.<\/p>\n

To increase the conversion rate, we should:<\/strong><\/p>\n

\u2022 Improve our eCommerce usability<\/a> to make browsing easier for both new and returning users.<\/p>\n

\u2022 Take care of our online store\u2019s look and product pages<\/a> to give visitors as much information as possible.<\/p>\n

\u2022 Win over visitors by adding value<\/a> to our product or service.<\/p>\n

To increase average order value:<\/strong><\/p>\n

\u2022 We can use techniques such as cross-selling<\/a> or upselling to increase the total value of the shopping cart.<\/p>\n

\u2022 We should play with our online store\u2019s shipping costs<\/a>, encouraging orders above a certain amount to qualify for free shipping.<\/p>\n

\u2022 Offer promotional bundles of our products. Many users go for bundles or take advantage of typical 2-for-1 deals to save money. In these cases, the user gets a discount and we increase the average order value.<\/p>\n

There\u2019s a certain parallel between physical and online stores when it comes to boosting sales, since the formula for increasing revenue is essentially the same.
\nIf you stroll through the streets and shopping centers of your city these days, you\u2019ll see that the stores with busy checkouts follow these three principles:<\/p>\n

1. They\u2019re well located, their window displays catch the eye and they\u2019ve created an atmosphere that invites people in (they increase visits).
\n2. Product layout, pricing and other factors such as personal service influence visitors and drive sales (conversion rate).
\n3. Whether in the checkout line or during the shopping process, you\u2019ll usually find complementary products (that we didn\u2019t intend to buy) that can increase the purchase amount.<\/p>\n

In short, to increase our eCommerce sales, we need to make our store visible and appealing enough to attract as many people as possible. Once we have their attention, we must showcase our products attractively and offer something that sets us apart from other businesses to drive the sale. And if we want customers to spend more, we need to offer promotions or deals that change their original purchase intent. That\u2019s how we can grow our online store\u2019s revenue.<\/p>\n

Have you worked throughout the year to increase your online store\u2019s sales?<\/h2>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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