What 2015 holds for digital marketing isn\u2019t entirely clear, but speculation has already begun about certain aspects that will gain special relevance and that we\u2019ll need to watch closely, such as content marketing.<\/p>\n
Agencies, media and digital marketing professionals agree on one fundamental point: content is still King<\/strong>. And, as such, it must continue to get the relevance it deserves.<\/p>\n If in 2014 content marketing evolved and established itself as a core online marketing strategy, this year we\u2019re sure it will become an essential part of any serious marketing strategy.<\/p>\n Before explaining how important content marketing will be in 2015, let\u2019s explain what it is for those considering adding it to their digital marketing strategies.<\/p>\n Content marketing is the creation, by companies, of content that generates value and engagement among their audience. In other words, creating unique, interesting, high-quality content that drives interaction among users.<\/p>\n If Google has a fetish, it\u2019s quality content, and it\u2019s obsessed with companies, especially small eCommerce businesses, producing unique, original, high-quality content that directly benefits users. It seeks interaction above all, the engagement of millions of users, without them feeling overwhelmed by information overload. Google is rewarding originality.<\/p>\n Another key aspect of content marketing is that creating quality content not only helps boost our brand but also improves our search engine rankings. It\u2019s well known that this type of content is clearly rewarded with greater brand awareness and a positive impact on the online store\u2019s SEO.<\/strong><\/p>\n I\u2019m asking a lot of questions, I know, but I also know this is the question on the minds of many online store owners. The answer is simple: yes, and here\u2019s the formula:<\/p>\n The more quality content your eCommerce has, the more impact you\u2019ll have among<\/em> your social media followers and the more your personal brand\u2019s potential will grow.<\/em><\/p>\n But is investing in content marketing the same as having a branding strategy?<\/p>\n Yes and no. It\u2019s true that creating content aimed at understanding customers\u2019 tastes and wishes helps achieve the online store\u2019s commercial goals, but it doesn\u2019t have to be a branding strategy. We should drive a content strategy not only to make our brand better known, but to encourage interaction with customers.<\/p>\n Consider the following figures:<\/p>\n Content marketing has evolved, and in 2015 it will focus on three fundamental aspects:<\/p>\n Consumers are increasingly diverse, and to reach all these new user types, content must be more and more personalized. In 2015, brands will know their customers\u2019 interests much better, and content will be created to meet their expectations, tailored to what each of them seeks and wants.<\/p>\n Search engines like Google increasingly take social media into account when judging content and its usefulness to users. The focus should be on creating stories that interest the audience and become highly shared content.<\/p>\n But here\u2019s something you should know: social media won\u2019t kill content marketing. They won\u2019t get rid of it because they need this flow of new, original and interesting content for companies to keep growing in online channels.<\/p>\n In 2015, content marketing will focus on striking a balance between quality and quantity. This will be one of the biggest challenges, as more and more will be created without wanting to sacrifice an ounce of quality.<\/p>\n We\u2019ve seen how content is the best tool to connect with your audience, understand their interests and give them useful, relevant information. It\u2019s time to move away from \u201ctrying to sell\u201d and toward \u201cproviding interesting information\u201d.<\/p>\n 2015 has begun. Will you invest in content marketing for your eCommerce?<\/p>\n","protected":false},"excerpt":{"rendered":" What 2015 holds for digital marketing isn\u2019t entirely clear, but speculation has already begun about certain aspects that will gain special relevance and that we\u2019ll need to watch closely, such as content marketing. Agencies, media and digital marketing professionals agree on one fundamental point: content is still King. And, as such, it must continue to […]<\/p>\n","protected":false},"author":2,"featured_media":12584,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[1761,1751,1763,1759],"class_list":["post-19259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-content-marketing","tag-ecommerce","tag-online-marketing","tag-seo"],"yoast_head":"\nBut what is content marketing and why is it so important?<\/strong><\/h2>\n
Content marketing for my eCommerce?<\/strong><\/h2>\n
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Key aspects of content marketing for 2015<\/strong><\/h2>\n
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