{"id":19253,"date":"2015-02-18T00:00:00","date_gmt":"2015-02-17T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/what-is-remarketing-benefits-for-your-ecommerce\/"},"modified":"2015-02-18T00:00:00","modified_gmt":"2015-02-17T23:00:00","slug":"what-is-remarketing-benefits-for-your-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/what-is-remarketing-benefits-for-your-ecommerce\/","title":{"rendered":"What is Remarketing? Benefits for your eCommerce"},"content":{"rendered":"

In the age of communication, we receive an average of 120\u2013130 ads a day, most of them via TV, Google searches, Facebook and, as banners, on every website we visit. With so much information, advertising impact keeps shrinking and is obviously less effective.<\/strong><\/p>\n

To solve this problem, Remarketing emerged: a tool that lets us serve advertising better matched to users\u2019 interests.<\/p>\n

To learn more about Remarketing, keep reading and find out what it is and what it\u2019s for.<\/p>\n

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Image via: Google.es<\/figcaption><\/figure>\n

What is Remarketing?<\/h2>\n

Remarketing lets you show ads to users who have visited your eCommerce store or website without making a purchase on their first visit. To understand how it works, here\u2019s an example:<\/p>\n

I\u2019m looking for a pair of sneakers. I go into a store, check prices and models, and end up leaving without buying anything.<\/p>\n

From here, two things can happen:<\/p>\n

    \n
  1. If the store isn\u2019t doing Remarketing, nothing happens and I keep browsing the internet without remembering where I\u2019d been.<\/li>\n
  2. If the store is doing Remarketing, from that moment on I\u2019ll see the sneaker store\u2019s products as ads on the pages I visit and, if the campaign is well built, I\u2019ll see an ad for the exact model I\u2019m interested in.<\/li>\n<\/ol>\n

    So we could say the real purpose of Remarketing is to reach users who have already shown interest in your products and follow them with ads so they complete their purchase<\/strong>.<\/p>\n

    How can I do Remarketing?<\/h2>\n

    To run this type of advertising you need tools. I recommend three: Google Adwords<\/a>, Adroll and <\/strong>Criteo.<\/b><\/p>\n

    Google Adwords<\/strong> lets you run three different types of Remarketing campaigns. It works by placing a cookie on the user\u2019s computer that stores their preferences and interests and later shows them ads related to what they searched for. The cost is generally per click, so you can choose how much you want to invest. With this tool you get the full reach of Google\u2019s network, and your campaign\u2019s impact can be as big as you decide.<\/p>\n

    Adroll<\/strong> is very interesting and works just like Adwords, with the advantage that you can do Remarketing on Facebook.<\/p>\n

    Criteo:<\/strong> Similar to the previous tool. It creates and serves ads, optimizing campaigns in real time. Its cost is also measured per click.<\/p>\n

    Tip: combining two tools will let you achieve huge impact by covering two of the main browsing channels.<\/p>\n

    Types of Remarketing<\/h2>\n

    There are three types of Remarketing, although, strictly speaking, there are really two.<\/p>\n