We\u2019ll never tire of saying that images hold the first power in an online store. Product photos are the first contact with the online store, and both the sale of a specific product and your brand image depend on them. Just as we eat with our eyes first, the same happens in online stores: if users arrive and don\u2019t like or understand what they see, we\u2019ve lost a key sales opportunity.<\/p>\n
Today, online stores don\u2019t just use images; they show products with stop-motion (a 360\u00ba rotation made from multiple photos so you can see every detail) and even videos that complement the photography.<\/p>\n
But whether your online store uses simple images or the latest techniques, what still matters is showing up in search engines.<\/strong> Now, with LogiCommerce 8.5, you can see whether your images are ready and optimized, or which ones need adjusting for proper indexing and better SEO rankings.<\/p>\n To get started on the right foot, let\u2019s look at:<\/p>\n First of all, images must be high quality<\/strong>. There\u2019s no point taking a phone photo of a product without proper lighting or with random colored backgrounds. Images should be color-consistent. If you\u2019ve used a white background for some images, follow a guideline to keep the store\u2019s visual style uniform.<\/p>\n But careful! Don\u2019t confuse quality with file size<\/strong>: we want quality for optimal image resolution, but the photo shouldn\u2019t be any heavier.<\/p>\n To get good images, we need to:<\/p>\n brutalzapas<\/p>\n Once we have the right photos, we can start working on improvements so that images also help our eCommerce rank better<\/strong><\/em>.<\/p>\n Obviously, optimizing is pointless if the images don\u2019t meet basic quality standards. Once they do, we can rank them to drive more traffic to the store through their visibility. Today, eCommerce businesses are investing in Dynamic Remarketing or Google Shopping campaigns, where the product photo stands out above the description or price.<\/p>\n In fact, if you\u2019re running or planning a Dynamic Remarketing or Google Shopping campaign, pay close attention to your product images. Google ranks eCommerce stores higher in Google Shopping when they add extra, high-quality photos to their data feed<\/strong>. So keep an eye on our tips for optimizing your online store\u2019s images to get more traffic.<\/p>\n Avoid file names like DSC_12484ajkd.jpg. Just as a name like that tells us nothing about its contents, search engines are equally in the dark: they can\u2019t tell whether the file hides a party-dress or a Ford-fiesta. That\u2019s why the image file name must be optimized<\/strong> so it tells us what the photo shows.<\/p>\n This field is especially useful for ranking images in search engines and helping data feeds better understand the product being submitted. The ALT, or alternative text, is where you add a short description of the image with the keywords, researched in advance, that you want to rank for.<\/p>\n This point is crucial, since image file size will determine your online store\u2019s loading times. Heavier images make the store much slower, which hurts organic search rankings. That\u2019s why there are several tools to optimize and resize online store images, such as imageoptimizer.net, smush.it or tinypng.com.<\/p>\n To find the optimal resolution, we recommend testing several compression values (between 0 and 100, with 3 tests) to make sure the images don\u2019t become blurry after compressing them to reduce file size.<\/p>\n It\u2019s very important that image URLs don\u2019t contain odd or unreadable parameters. Google\u2019s PageSpeed Insights tool lets you analyze loading speeds and check that images are indexed without problems.<\/p>\n Optimizing your online store\u2019s images will be simple thanks to this new app, which shows you which images to improve to boost your store\u2019s organic rankings.<\/p>\n Remember that photos are your eShop\u2019s shop window<\/strong>, and they deserve great care if we want to sell more. And if users like our photos, Google surely will too.<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019ll never tire of saying that images hold the first power in an online store. Product photos are the first contact with the online store, and both the sale of a specific product and your brand image depend on them. Just as we eat with our eyes first, the same happens in online stores: if […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19251","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"\nWhat should eCommerce photos be like?<\/strong><\/h2>\n
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Image SEO optimization <\/strong><\/h2>\n
Name your files with SEO keywords<\/strong><\/h3>\n
Optimize the ALT text (image alternative text)<\/strong><\/h3>\n
Image size<\/strong><\/h3>\n
Check that images are indexed correctly<\/strong><\/h3>\n