{"id":19249,"date":"2015-03-18T00:00:00","date_gmt":"2015-03-17T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/are-you-ready-for-m-commerce\/"},"modified":"2015-03-18T00:00:00","modified_gmt":"2015-03-17T23:00:00","slug":"are-you-ready-for-m-commerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/are-you-ready-for-m-commerce\/","title":{"rendered":"Are you ready for m-commerce?"},"content":{"rendered":"

2015 The year of m-commerce<\/h2>\n

Today we can say that 28% of eCommerce in Spain is already mobile, <\/strong>which will surely surprise more than a few people.<\/p>\n

Can you really sell through mobile? The answer is YES.<\/p>\n

And it\u2019s not just here: there are interesting figures worldwide too. In some countries 30% of sales are made through mobile, and countries like the UK have up to 41% of transactions coming from a mobile device.<\/a><\/p>\n

But behind this figure there are data points to consider to understand whether m-commerce is a fad or a growing trend<\/strong><\/em> we need to take into account.<\/p>\n

Here at Trilogi we\u2019ll go over the key points you need to know so you can draw your own conclusions.<\/p>\n

The digital consumer<\/h3>\n

Today 20.6 million users in Spain go online every day<\/strong>. This is a very significant figure, given that just 2 years ago only 6 million did, which shows how widely the internet has entered households.<\/p>\n

Fiber optics, mobile data plans, smartphones and Wi-Fi have made it easy for everyone to go digital. Technology used to target only young people, but now there isn\u2019t a single age group without internet access.<\/p>\n

But now internet isn\u2019t just about households: mobile broadband is booming. The internet is present in many more places than before; all you need is a device with Wi-Fi or a data plan to access a website.<\/p>\n

Smartphones<\/h3>\n

What we could expect after smartphones entered our lives has arrived in 2015. It\u2019s safe to say that the smartphone is the gateway to the internet<\/strong><\/em>, having overtaken the desktop as the main access point.<\/p>\n

In Spain, more than 80% of internet users go online from a mobile device.<\/strong> This isn\u2019t surprising, given that 81% of mobile phones in the country are smartphones, making Spain the EU country with the highest share of these devices per inhabitant.<\/p>\n

Another key figure is that there are now almost as many mobile lines as people in the world, and mobile data traffic grew 81% in 2013, reaching 1.5 exabytes per month. To put that in perspective, it\u2019s 18 times the size of the entire internet in 2000.<\/p>\n

Multi-device buying journeys<\/h3>\n

According to Fundaci\u00f3n Telef\u00f3nica, besides having the highest percentage of mobile phones per person, Spain is also where 2 out of 3 users use several devices a day to browse the internet.<\/p>\n

Apparently, eCommerce is no exception, and we\u2019re starting to see a huge spike across all traffic metrics, suggesting that our users are reaching online stores through devices<\/strong> other than desktop computers.<\/p>\n

And if you think tablets account for most mobile traffic, you\u2019ll be surprised to see that the real star is the smartphone. That small screen engages users better and leads in purchases.<\/p>\n

Mobile is no longer just a tool for researching before making a purchase decision; it has become the device people buy on.<\/p>\n

It\u2019s estimated that 50% of the time spent on a purchase journey involves using a mobile phone<\/a>. What\u2019s more, by 2017 a mobile device is expected to be present 75% of the time, accompanying the purchase.<\/p>\n

eCommerce keeps growing<\/h3>\n

In 2012, global eCommerce revenue already reached 1 trillion dollars<\/strong>. A remarkable figure we should keep firmly in mind.<\/p>\n

eCommerce in Spain isn\u2019t lagging behind either, with revenue of \u20ac3,893.5 million in the second quarter of 2014<\/strong>, 22% more than the same quarter of the previous year.<\/p>\n

And this is only the beginning, as more and more people shop online. According to Fundaci\u00f3n Telef\u00f3nica on the growth of eCommerce in Spain, 15% more people used an eCommerce site in 2014.<\/p>\n

Users in Spain who shop online. (Data: Fundaci\u00f3n Telef\u00f3nica)<\/p>\n

Whether they buy online or look up your business on Google My Business,<\/a> we need to think about what we want to show the people who find us.<\/p>\n

Given these figures, an online store must offer a satisfying experience on every device and display products according to the platform users browse our eCommerce site from.<\/p>\n

Google rewards those who bet on mobile<\/h3>\n

As expected, Google, aware of the global trend, has made an announcement that\u2019s highly relevant for anyone online who wants to stay in business.<\/p>\n

They\u2019ve officially announced that starting April 21, 2015<\/strong> pages that offer a good mobile user experience will rank higher.<\/strong> This means one more factor will be taken into account in mobile SERP results.<\/p>\n

Google had been signaling for months that this factor mattered to them, and now it will be used to rank search results. In addition, to give visibility to mobile-friendly sites, it will show a visible label to users searching on smartphones and tablets. They clearly want to make it known that these changes matter to them.<\/p>\n

Users are on mobile, and we need to offer them a site ready for whatever platform they use.<\/strong><\/p>\n

If your site isn\u2019t ready yet, we\u2019ll help you get there.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

2015 The year of m-commerce Today we can say that 28% of eCommerce in Spain is already mobile, which will surely surprise more than a few people. Can you really sell through mobile? The answer is YES. And it\u2019s not just here: there are interesting figures worldwide too. In some countries 30% of sales are […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[2001,2005,2007,2003],"class_list":["post-19249","post","type-post","status-publish","format-standard","hentry","category-emarketing","tag-ecommerce-growth","tag-m-commerce","tag-multi-device","tag-responsive-design"],"yoast_head":"\nAre you ready for m-commerce? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"2015 The year of m-commerce Today we can say that 28% of eCommerce in Spain is already mobile, which will surely surprise more than a few people. 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