{"id":19244,"date":"2015-04-24T00:00:00","date_gmt":"2015-04-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-set-up-a-google-shopping-campaign\/"},"modified":"2015-04-24T00:00:00","modified_gmt":"2015-04-23T22:00:00","slug":"how-to-set-up-a-google-shopping-campaign","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-set-up-a-google-shopping-campaign\/","title":{"rendered":"How to set up a Google Shopping campaign"},"content":{"rendered":"

With all eyes on Google and its new algorithm, we need our website optimized so we don\u2019t lose organic rankings in mobile search. But SEO isn\u2019t the only thing we need to cover: we also need other strategies to stay competitive<\/strong>.<\/p>\n

A good bet is Google Shopping.<\/strong><\/p>\n

\"Google<\/p>\n

Right now we could say that Google Shopping <\/a> is the strategy making the biggest impact among eCommerce<\/a><\/strong> businesses, thanks to how effectively it showcases products and its strong sales performance. In this article we\u2019ll look at what it is and how to list your online store on Google Shopping. Shall we start?<\/p>\n

What is Google Shopping?<\/h2>\n

Google Shopping is a Google service that combines the power of the world\u2019s most famous search engine with the ability to compare products across a wide range of eCommerce stores.<\/strong> In a single search, users can see the product, price and terms they\u2019re looking for from online stores selling through Shopping.<\/p>\n

You can access it below the Google search box, but for the past few months Google has been boosting this service by giving it visibility in regular search results<\/strong>, gaining ground on organic results and traditional Google Adwords<\/a> ads.<\/p>\n

How do you create a Google Shopping campaign?<\/h2>\n

Google Shopping is currently available in several countries, each with its own policies. In Spain, you need to meet a few requirements to sign up:<\/p>\n