{"id":19239,"date":"2015-05-07T00:00:00","date_gmt":"2015-05-06T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/make-the-most-of-pinterest-for-your-online-store\/"},"modified":"2015-05-07T00:00:00","modified_gmt":"2015-05-06T22:00:00","slug":"make-the-most-of-pinterest-for-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/make-the-most-of-pinterest-for-your-online-store\/","title":{"rendered":"Make the most of Pinterest for your online store"},"content":{"rendered":"

Pinterest is one of the fastest-growing social networks lately, with more than 70 million users worldwide and half a million in Spain. That\u2019s why it has become today\u2019s leading image-based social network and a promising platform where every online store should have a presence.<\/p>\n

In the previous post, Boost your eCommerce with a strong social media presence<\/a><\/em>, we discussed the market opportunities a good social media strategy can create for any online store. Now it\u2019s time to dig into each of the social networks that can currently help drive more sales and boost traffic to online stores: Pinterest, considered by many to be the eCommerce social network.<\/p>\n

Do you know Pinterest users?<\/strong><\/h2>\n

Before committing to this social network, we need to know what kind of user frequently uses the platform. Above all, we should understand that Pinterest works differently from other social networks like Facebook or Twitter. On this platform images dominate, so the visual factor is key to a successful marketing strategy.<\/p>\n

The statistics speak for themselves: more than 80% of users are women aged 18 to 34, who generate over 90% of the content shared on this network. A female factor<\/em> that online stores with this specific target should keep firmly in mind.<\/p>\n

A golden opportunity not only to drive traffic and generate more sales for online stores focused on home d\u00e9cor, fashion or food, given how popular these topics are among Pinterest users, but also to stand out from the competition.<\/p>\n

Benefits for your online store<\/strong><\/h2>\n

Despite the statistics, the opportunities it creates and the chance to reach a sizable number of users, let\u2019s ask ourselves: why should my online store be on Pinterest?<\/p>\n

The answer is simple. Users who reach online stores via Pinterest are 10% more likely to buy online and spend twice as much as those coming from Facebook. It\u2019s an opportunity to raise brand awareness, generate engagement <\/em>and attract new potential customers.<\/p>\n

Besides showing products to users, each image can link directly to the product page in the online store, which directly helps the eCommerce site\u2019s SEO as well as attracting potential customers.<\/p>\n

Significant advantages that tip the scales in favor of a clear commitment to this network without abandoning your existing social media strategy. Pinterest isn\u2019t an effective communication channel unless it\u2019s part of a joint strategy with other relevant social networks like Facebook or Twitter.<\/p>\n

Pinterest best practices for your eCommerce<\/strong><\/h2>\n

If you\u2019ve decided to start a marketing strategy on Pinterest, there are a number of best practices that will help boost your brand and sales.<\/p>\n