{"id":19236,"date":"2015-05-25T00:00:00","date_gmt":"2015-05-24T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/neuromarketing-our-subconscious-takes-us-shopping\/"},"modified":"2015-05-25T00:00:00","modified_gmt":"2015-05-24T22:00:00","slug":"neuromarketing-our-subconscious-takes-us-shopping","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/neuromarketing-our-subconscious-takes-us-shopping\/","title":{"rendered":"Neuromarketing: our subconscious takes us shopping"},"content":{"rendered":"<p>Spain does NOT top the list of countries with the most online sales; in fact, the Spanish market is one of the least developed when it comes to attracting and engaging online shoppers.<\/p>\n<p>Knowing this, we need to pay closer attention to the end consumer, their shopping habits and the emotions that drive them to make a particular purchase.<\/p>\n<p>We can\u2019t change users\u2019 behavior to make them buy our products; instead, we must study and understand how shoppers\u2019 subconscious works and adapt our marketing strategies to the findings.<\/p>\n<p><strong>Neuromarketing<\/strong> seeks to understand how the human brain responds to buying stimuli and to marketing campaigns, using tools from neuroscience.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Neuromarketing.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3336\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Neuromarketing.jpg\" alt=\"Neuromarketing\" width=\"1000\" height=\"542\" \/><\/a><\/p>\n<p>We\u2019re not going to dissect the human brain to analyze everyone\u2019s behavior, since prestigious international universities have carried out <u>very thorough studies<\/u> on this; below we summarize their most revealing findings.<\/p>\n<h2>Social influence<\/h2>\n<p>Humans are creatures of habit: if something works for them or for others, they\u2019ll end up doing it again and again.<\/p>\n<p><em>\u201cWhen people are free to do as they please, they usually imitate each other\u201d &#8211; <\/em><strong>Eric Hoffer.<\/strong><\/p>\n<p>What better way to convince a potential customer to buy on our website than with <strong>testimonials from our customers<\/strong>, or referrals from friends and family who know us.<br \/>\nLet\u2019s not forget that <strong>word of mouth<\/strong> is the best way to boost a brand.<\/p>\n<p>Your social media presence, follower count and the number of times people have shared something about your company should be displayed to attract more followers. Likewise, if you have few followers, it\u2019s better not to show it.<\/p>\n<h2>Priming<\/h2>\n<p>Your brain will link the first thing it sees to the impression it forms of your online store. So first impressions <u>DO<\/u> matter.<br \/>\nThe first things users read and the first prices they see are what will keep them on the site. That said, <strong>show the products you want to sell first<\/strong>.<br \/>\nDon\u2019t put the most expensive products at the top, because <strong>if something looks expensive, it is expensive.<\/strong><br \/>\n<strong>Avoid prices with decimals<\/strong>: even if the price is low, the length of the digits is the first visual impact.<\/p>\n<h2>Avoiding losses over seeking gains<\/h2>\n<p>The feeling of losing hurts more than missing out on a gain.<\/p>\n<p>The human brain isn\u2019t wired to lose, so any product that\u2019s running out or available for a limited time will catch the consumer\u2019s eye.<br \/>\nFor example, during <u>Black Friday<\/u> shopping records are broken, not because prices are slashed, but because of the <strong>fear of missing the chance<\/strong> to buy.<\/p>\n<h2>More is less<\/h2>\n<p>Our brains aren\u2019t good at math. Faced with two different percentages, we\u2019ll pick the bigger one even if the end result is worse.<\/p>\n<p>Studies by the University of Minnesota found that \u201c<em>50% bonus pack<\/em>\u201d generated 71% more sales than \u201c<em>35% discount<\/em>\u201d, even though the final unit price was lower with the discount.<\/p>\n<p>And let\u2019s not forget <strong>FREE<\/strong>, a motivating word for every kind of consumer. Instead of \u201c25% extra\u201d or \u201c25% more\u201d, use \u201c25% more FREE\u201d to boost sales.<br \/>\nIt\u2019s not just for product prices; you can also use it for \u201c<a href=\"https:\/\/trilogi.com\/blog\/en\/get-more-sales-by-playing-with-shipping-costs\/\"><u>free<\/u> shipping<\/a>\u201d.<\/p>\n<h2>Visual impact<\/h2>\n<p>The so-called <strong>isolation effect<\/strong> states that an item that stands out from the rest is more likely to be remembered. This is because the human eye and brain are constantly looking for what breaks the pattern.<\/p>\n<p>The drawing below shows 4 identical apples, but one is a different color. Which apple does your eye go to?<\/p>\n<p>The same happens when we design a website: the eye will be drawn to whatever stands out from the rest.<br \/>\nLet\u2019s try it. Take a look at the following website:<\/p>\n<p>Now look at the eye-tracking results from the study\u2019s visitors. Does it match what you were looking at?<br \/>\nAttention goes to the color and the logos, the things that stand out from everything else.<\/p>\n<p>Just a reminder that <strong>100% of your audience has a brain<\/strong>. Keeping this in mind when designing your online store can bring more visits and, as a result, more sales.<\/p>\n<p>And as a consumer, you now know how websites grab your attention and get you to buy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spain does NOT top the list of countries with the most online sales; in fact, the Spanish market is one of the least developed when it comes to attracting and engaging online shoppers. Knowing this, we need to pay closer attention to the end consumer, their shopping habits and the emotions that drive them to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12603,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2503],"tags":[2051],"class_list":["post-19236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-neuromarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing: our subconscious takes us shopping | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Spain does NOT top the list of countries with the most online sales; in fact, the Spanish market is one of the least developed when it comes to attracting\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/neuromarketing-our-subconscious-takes-us-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing: our subconscious takes us shopping | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Spain does NOT top the list of countries with the most online sales; 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