{"id":19235,"date":"2015-05-28T00:00:00","date_gmt":"2015-05-27T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/optimization-the-product-page-for-electronics\/"},"modified":"2015-05-28T00:00:00","modified_gmt":"2015-05-27T22:00:00","slug":"optimization-the-product-page-for-electronics","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/optimization-the-product-page-for-electronics\/","title":{"rendered":"Optimization: the product page for electronics"},"content":{"rendered":"<p><strong>Travel and leisure are the products with the highest purchase intent<\/strong> among European consumers, according to studies recently published by the <a href=\"http:\/\/www.elobservatoriocetelem.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cetelem Observatory<\/a> over the past year. Electronics follow closely, which shows it\u2019s a growing market given the outlook for the coming months.<\/p>\n<p>The study also reveals that women search for electronics more than men, and that average browsing time is 3 h 15 min, ahead of markets such as furniture and home d\u00e9cor.<\/p>\n<p>That\u2019s why <strong>electronics must be presented in an attractive and highly functional way<\/strong> so you can provide as much information as possible on every device, including <strong><a href=\"https:\/\/trilogi.com\/blog\/en\/how-do-users-shop-on-their-phones\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile<\/a>. <\/strong>Since this kind of product deserves special attention because of its options, models and technical specs, we need to optimize product pages and improve usability to give users a smooth browsing experience and drive conversion.<\/p>\n<h2><strong>Features to optimize the product page<\/strong><\/h2>\n<p>Electronic items need different features so shoppers can fully understand what they offer. This kind of information helps users interact with our eCommerce and end up buying the item they\u2019re looking for in our online store.<\/p>\n<h2>1.- Product comparison<\/h2>\n<p>This feature is valuable in this type of eCommerce because knowing each product\u2019s specs  matters so much. It lets users compare two or more products in one table and decide which one suits them best. It saves time and speeds up the buyer\u2019s selection process.<strong> Ideally, include a call to action to buy directly<\/strong> to make the purchase process even easier.<\/p>\n<h2>2.- Product bundles<\/h2>\n<p>This feature lets the merchant highlight a set of items with a price advantage over buying them separately. It\u2019s a <strong>good strategy for selling slower-moving products<\/strong> by bundling them with <strong><em>best sellers<\/em><\/strong>. It also adds value to product pages and helps the buying decision, because customers feel they\u2019ve made a good purchase.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3365 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/packs.jpg\" alt=\"bundles\" width=\"1022\" height=\"611\" \/><\/p>\n<h2>3. &#8211; Product ratings and reviews<\/h2>\n<p>Product ratings, besides being good for<strong> SEO<\/strong>, help new users make decisions and convert.  It\u2019s important to provide as much product information as possible, and what better than other users\u2019 opinions to know whether the item will live up to expectations.<\/p>\n<p>There are different rating models, and it\u2019s best to keep them <strong>in plain sight and in the right spot so users can check the information<\/strong>.<\/p>\n<h2>4.- Financing<\/h2>\n<p>If you offer financing, it\u2019s important to remind users they can use this payment method at any time. It\u2019s one more option that can help close a conversion. Show it on the product page, and <strong>you can also include it in the shopping cart<\/strong> so that even the most distracted shoppers can finance the products they want to buy.<\/p>\n<p>With these features, product pages are more complete and add value to the electronics in our store. Ask us and we\u2019ll tell you how to add them to your eCommerce to round out your product pages and get better results.<\/p>\n<p>And you? Does your online store let shoppers compare, bundle, review and finance your products?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travel and leisure are the products with the highest purchase intent among European consumers, according to studies recently published by the Cetelem Observatory over the past year. Electronics follow closely, which shows it\u2019s a growing market given the outlook for the coming months. The study also reveals that women search for electronics more than men, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12604,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[1833,1835],"class_list":["post-19235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-product-page","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimization: the product page for electronics | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Travel and leisure are the products with the highest purchase intent among European consumers, according to studies recently published by the Cetelem\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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