{"id":19226,"date":"2015-07-15T00:00:00","date_gmt":"2015-07-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/boost-conversions-with-an-optimized-sem-campaign\/"},"modified":"2015-07-15T00:00:00","modified_gmt":"2015-07-14T22:00:00","slug":"boost-conversions-with-an-optimized-sem-campaign","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/boost-conversions-with-an-optimized-sem-campaign\/","title":{"rendered":"Boost Conversions with an Optimized SEM Campaign"},"content":{"rendered":"

At Trilogi<\/a>, a certified Google Partner, we strongly back Google Adwords<\/a> as a traffic and sales channel for our clients.<\/p>\n

Google\u2019s advertising tools have great potential, but it\u2019s very important that they\u2019re created, managed and supervised by a qualified team or specialist. Otherwise, costs can skyrocket.<\/p>\n

\"adwordsWith that said, and with the second sales season ahead, we believe Google advertising, and SEM campaigns in particular, can help with our online business strategy.<\/p>\n

How is my campaign doing?<\/h2>\n

The first step is to remember that a well-optimized SEM campaign will pay off. So review the results you\u2019ve had so far. Whether or not you\u2019ve hit your targets, optimize what you\u2019ve done to keep improving. If it isn\u2019t working, it\u2019s a good time to consider a change and create a new campaign with a new strategy, or even switch advertising type.<\/p>\n

Google Adwords optimization<\/h2>\n

Campaigns need to be well structured for better performance. That means getting a series of steps properly set up. They may seem very basic, but they\u2019re factors that will help us achieve the success we want.<\/p>\n

Link Google Adwords and Google Analytics<\/h3>\n

Analytics\u2019 power is useless if we don\u2019t use its data to study user behavior in our online store. Linking the two is very simple and gives us key data such as bounce rate and average session duration, right in our Adwords account. Understanding our users will help us improve campaign performance<\/p>\n

Set up SEM conversions<\/h3>\n

In advertising campaigns we can set different goals or conversions. A conversion isn\u2019t just a sale: it can be a sign-up, a page visit, etc.
\nYou need to set them up from the start to collect data and know when and how your active campaigns convert. The more conversions a campaign gets, the better enhanced CPC and CPA bidding work, and they are optimized to make the most of your budget.<\/p>\n

\"Capture\"<\/p>\n

<\/h3>\n

Keywords for your ad campaign<\/h3>\n

With its latest updates, Google Adwords is crying out for more segmented campaigns to improve ROI. Grouping keywords and creating more specific, relevant ad groups improves keyword quality, so Google likes us more and we get better positions.<\/p>\n

Don\u2019t forget to review negative keywords: terms that don\u2019t bring quality clicks and are making the campaign less effective.<\/p>\n

Tip: in the opportunities section you can see recommendations for better optimization<\/p>\n

Ad extensions in Adwords<\/h3>\n

Extensions let us add extra information to ads. There are currently 6 types:<\/p>\n

    \n
  1. Sitelink extensions<\/strong>: these let you add text with a link pointing to a different landing page from the main ad. Very useful for highlighting similar categories that may interest users.<\/li>\n
  2. Location extensions<\/strong>: you can add the company\u2019s physical address and a map pin to the ad text.<\/li>\n
  3. Call extensions<\/strong>: these add the advertiser\u2019s phone number.<\/li>\n
  4. App extensions<\/strong>: shown on mobile devices, they let users download the advertiser\u2019s mobile app, if there is one.<\/li>\n
  5. Review extensions<\/strong>: these show reviews of the advertiser\u2019s products and\/or services published on other sites. An example would be a restaurant\u2019s reviews on Tripadvisor<\/em>.<\/li>\n
  6. Callout extensions<\/strong>: you can add an extra description to give the ad more value.<\/li>\n<\/ol>\n

    Segment locations<\/h3>\n

    Locations in an Adwords campaign let us decide in which geographic area the campaign ads will run. It used to be thought that targeting the whole country was enough and that targeting by region wasn\u2019t needed. But after running several campaigns, segmenting by region and even by city has shown us where our ads convert best and, in the long run, delivered better performance. It also lets us raise or lower bids based on conversions, or create campaigns exclusively for a region or country.<\/p>\n

    \"tumblr_lz0t98wizr1r9e9sl\"<\/p>\n

    Tracking results in Google Adwords<\/h2>\n

    A campaign needs monitoring and follow-up to be 100% effective. You need to keep an eye on it so it doesn\u2019t lose effectiveness and, above all, so you don\u2019t waste the money invested. Google is constantly changing, so we need to stay on top of it at all times.<\/p>\n

    With these steps we can optimize an SEM campaign to make it more effective.<\/p>\n

    Don\u2019t have an SEM campaign? Get in touch with Trilogi<\/a><\/strong> and we\u2019ll create a campaign perfectly tailored to your online business to get more out of it.<\/p>\n

    Image credits: astrial.wordpress. com<\/a> , http:\/\/www.keepeanesinformed.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    At Trilogi, a certified Google Partner, we strongly back Google Adwords as a traffic and sales channel for our clients. Google\u2019s advertising tools have great potential, but it\u2019s very important that they\u2019re created, managed and supervised by a qualified team or specialist. Otherwise, costs can skyrocket. With that said, and with the second sales season […]<\/p>\n","protected":false},"author":2,"featured_media":12612,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[2013,1865,1955,1763,2077,2019],"class_list":["post-19226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-adwords","tag-ecommerce-email-marketing","tag-increase-online-sales","tag-online-marketing","tag-optimization","tag-sem"],"yoast_head":"\nBoost Conversions with an Optimized SEM Campaign | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"At Trilogi , a certified Google Partner, we strongly back Google Adwords as a traffic and sales channel for our clients. 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