{"id":19222,"date":"2015-08-03T00:00:00","date_gmt":"2015-08-02T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/what-should-i-do-with-my-ecommerce-during-the-holidays\/"},"modified":"2015-08-03T00:00:00","modified_gmt":"2015-08-02T22:00:00","slug":"what-should-i-do-with-my-ecommerce-during-the-holidays","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/what-should-i-do-with-my-ecommerce-during-the-holidays\/","title":{"rendered":"What Should I Do with My eCommerce During the Holidays?"},"content":{"rendered":"<p>I know many of you are wondering what to do with your online store during the holidays. Especially when your suitcase is already packed with your swimsuit, sunglasses and a good book to read in a hammock.<\/p>\n<p>To everyone thinking about it and believing their dreams of a relaxing vacation are gone, I have to say:<\/p>\n<h2>You can run an eCommerce and still enjoy a vacation<\/h2>\n<p>I know some of you will wonder how that\u2019s possible when online stores are open 24 hours a day, 365 days a year, and can\u2019t pull down the shutters like a physical store. But with a little planning, you can have your eCommerce, or any other website, ready for the summer.<\/p>\n<p>To get everything ready before you leave, here are a few points that may help you build a good <em><strong>summer plan for your online store<\/strong><\/em>.<\/p>\n<p>I\u2019m a big fan of the GTD (Getting Things Done) method and like to create manageable lists to pin down the tasks that need attention. So here are some points to help you build your own action list.<\/p>\n<h2>Get your eCommerce ready for summer<\/h2>\n<p><strong>Before you grab your suitcase:<\/strong><\/p>\n<ul>\n<li>Have a mobile version of your store<\/li>\n<\/ul>\n<p>We\u2019ve talked many times about the importance of a <a href=\"https:\/\/trilogi.com\/blog\/en\/how-do-users-shop-on-their-phones\/\">mobile version of an online store,<\/a> but in summer it\u2019s the key to keeping sales ticking over. Wherever you go now, everyone has a smartphone in hand and internet access, so they could be searching for a product at any moment, and what better than finding your store.<\/p>\n<ul>\n<li>Plan the weeks ahead<\/li>\n<\/ul>\n<p>Leave yourself an agenda of things to do when you get back. Whether it\u2019s talking to suppliers or uploading a new season\u2019s products, write it all down so nothing slips through the cracks. Ideally, give each item a due date so you\u2019re not swamped with tasks the minute you\u2019re back.<\/p>\n<ul>\n<li>Products to optimize<\/li>\n<\/ul>\n<p>Fashion stores and some other sectors launch their new season in September, and summer is a good time to optimize all those new products. Remember, an online store that doesn\u2019t rank well loses potential customers, so make the most of the summer lull to improve those new product pages.<\/p>\n<ul>\n<li>Wrapping up the second sales<\/li>\n<\/ul>\n<p>Note down and remove all <a href=\"https:\/\/trilogi.com\/blog\/en\/7-key-elements-every-ecommerce-needs-during-the-sales\/\">summer promotions<\/a> that will no longer be valid from September 1. If there are promo codes or any other elements we\u2019re using to display our offers, schedule their removal.<\/p>\n<ul>\n<li>Seasonal promotions (back to school)<\/li>\n<\/ul>\n<p>If our business is linked to schools, whether we sell school supplies, uniforms or children\u2019s clothing, we should plan promotions for September. And if we can start them a bit earlier, even better. Personally, I do my back-to-school shopping at the end of August, and I\u2019m sure plenty of parents take advantage of the tail end of the summer sales to get everything ready for the new school year; but if you see there\u2019ll still be offers in September to finish the school list, you make a note of it.<\/p>\n<ul>\n<li>Social media post scheduling<\/li>\n<\/ul>\n<p>Facebook, Twitter, Instagram and other social networks can stay active over the summer with the help of<a href=\"https:\/\/hootsuite.com\/es\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"> Hootsuite <\/a>or similar tools. Schedule some posts and mention any upcoming promotions. This helps your followers remember you and make a mental note of something that interests them when they\u2019re back from vacation. And don\u2019t forget to leave someone in charge of your social media: remember it\u2019s one of the main channels users turn to when something goes wrong.<\/p>\n<p>Right, with this you\u2019ll have plenty ready and covered so you can finish packing. Now there are just a few points to keep in mind while you\u2019re enjoying that pi\u00f1a colada by the pool.<\/p>\n<p><strong>During your vacation:<\/strong><\/p>\n<ul>\n<li>Wherever there\u2019s a phone, there\u2019s your business.<\/li>\n<\/ul>\n<p>Between wifi and 4G, you can take a quick look at how things are going. Set aside about 15 minutes for it. Try to limit the time so it doesn\u2019t eat up your morning, and focus only on critical issues that need your attention. If you left everything organized before leaving, there should be few surprises.<\/p>\n<ul>\n<li>Get feedback<\/li>\n<\/ul>\n<p>Show your online store to friends, family or people you know (if you haven\u2019t already) and ask for constructive comments. Nothing beats feedback from people we know who will see things from a different perspective. It might spark a good idea or point to something to improve.<\/p>\n<ul>\n<li>Jot down ideas<\/li>\n<\/ul>\n<p>With a clear mind, it\u2019s much easier to think about things that got stuck. Summer can be a good time to revisit that list and see whether it makes sense to act on some of the ideas you\u2019ve been mulling over.<\/p>\n<p><strong>Back from vacation:<\/strong><\/p>\n<ul>\n<li>Review the list you left before your vacation.<\/li>\n<\/ul>\n<p>Nothing beats having things clear as soon as you\u2019re back, with a to-do list ready. We can review it and prioritize what we want to improve in our eCommerce.<\/p>\n<ul>\n<li>Create promotions<\/li>\n<\/ul>\n<p>After summer, and after spending on countless things, people are on the hunt for discounts to help balance their budget. If you have products that can be discounted, use this to attract everyone looking for deals.<\/p>\n<ul>\n<li>Get ready for Q4.<\/li>\n<\/ul>\n<p>Now it\u2019s time to prepare our online store for the last quarter of the year. It may seem far off, but once vacation is over, New Year\u2019s Eve comes around in no time. The last quarter will also help us plan next year and set goals. So with recharged batteries and a head full of ideas, it\u2019s the perfect time to work on our online business.<\/p>\n<p style=\"text-align: center;\"><strong><em>From all of us, have a wonderful vacation, and remember we\u2019re still here looking after your online stores.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know many of you are wondering what to do with your online store during the holidays. Especially when your suitcase is already packed with your swimsuit, sunglasses and a good book to read in a hammock. To everyone thinking about it and believing their dreams of a relaxing vacation are gone, I have to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19222","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Should I Do with My eCommerce During the Holidays? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"I know many of you are wondering what to do with your online store during the holidays. 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