{"id":19217,"date":"2015-09-16T00:00:00","date_gmt":"2015-09-15T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/12-key-requirements-your-ecommerce-platform-must-meet\/"},"modified":"2015-09-16T00:00:00","modified_gmt":"2015-09-15T22:00:00","slug":"12-key-requirements-your-ecommerce-platform-must-meet","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/12-key-requirements-your-ecommerce-platform-must-meet\/","title":{"rendered":"12 Key Requirements Your eCommerce Platform Must Meet"},"content":{"rendered":"

When you start an online project you need to consider many important aspects of the development company, because this kind of business doesn\u2019t end when it officially goes live; that\u2019s precisely when a long journey begins that you\u2019ll travel together.<\/p>\n

Experience is one of the key factors, but practical, not theoretical, experience. For that, look at the portfolio of completed projects<\/a>. And not only in your sector but in others too, as this brings added value and the ability to interpret and solve the specific needs of each market or segment.<\/p>\n

This global partner should provide an end-to-end solution covering development or programming, design and usability, online marketing services and business strategy<\/strong>.
\nCapability and experience in internationalization also matter, since every market is different and the platform and model often need to be adapted to each target market.<\/p>\n

All these elements are key to avoid limiting your business\u2019s online growth and to have a powerful, scalable platform, both nationally and internationally.<\/p>\n

If we dig deeper and analyze in detail the features the platform should have, we can highlight:<\/p>\n

1- SEO friendly<\/h2>\n

A platform ready and optimized for search engines<\/strong> that also lets you manage all on-page SEO elements quickly and effectively.
\nThis is essential, because once the website is live it\u2019s very important to plan sustained actions over time to attract qualified traffic that converts into sales.<\/p>\n

2- Easy management<\/h2>\n

It\u2019s important for the backoffice or content management system to be very simple, easy and intuitive<\/strong>. Some scalable platforms are very hard to manage and have a very steep learning curve.<\/p>\n

3- Fast updates<\/h2>\n

This applies both to the catalog (product pages) and to general content, the blog and other search-related content.
\nYou should be able not only to update manually from the system, but also to use bulk content updates or data import systems<\/strong> via CSV, XML or similar files.<\/p>\n

4- Promotion tools<\/h2>\n

Access to flexible promotional tools that let you launch general or specific campaigns in just a few steps, such as: VAT-free day, free shipping over a minimum order value, gifts, points, discount coupons, etc. The ability to select gift coupons, discounts and rewards, along with the option to combine different rules to set up special \u201ccustom\u201d promotions.<\/p>\n

5- Version upgrades<\/h2>\n

All platforms, open source or not, evolve over time, adapting to technological change, the market and the needs of their target audience.
\nOften, a version upgrade means having to adapt the customizations or custom modules developed at the time, with the resulting cost. With proprietary platforms, these adaptations aren\u2019t necessary<\/strong>, because the developer makes sure they are compatible with the new changes and improvements.<\/p>\n

6- Custom development<\/h2>\n

Knowing the platform\u2019s core is essential to develop custom modules and features<\/strong> fully tailored to the company\u2019s needs. Only companies with proprietary software offer this. With open source platforms, it\u2019s often very hard to find a developer who knows the core inside out to build custom features. And cost and timelines are often very high, bearing in mind that issues may also arise when upgrading platform versions.<\/p>\n

7- Integration<\/h2>\n

The ability to integrate the company\u2019s ERP system<\/strong> so information is continuously synchronized and updated in both directions.
\nCategories, products, prices, stock, attributes, orders, documents, status changes, customers and users, etc.
\nThere are various integration formats without limitations that provide full integration between both systems.<\/p>\n

8- Logistics<\/h2>\n

The ability to integrate cleanly with the logistics provider chosen by the company. This is essential to manage the entire logistics process and control it from the platform. It also lets you automate notifications to customers who have placed an order, informing them of each status change from receipt to final delivery at their door.<\/p>\n

9- Technical support<\/h2>\n

In an online business, technical support is essential: we can\u2019t afford to have the store down or with an issue affecting the checkout, as that can mean significant lost sales. Service quality and response times are very important factors, together with guaranteed 24×7 support 365 days a year.<\/p>\n

10- Hosting and security<\/h2>\n

An aspect that is often overlooked or not given the importance it deserves. Hosting specialized in eCommerce is essential to avoid downtime and achieve optimal response times without hurting page load speed. Professional 24×7 technical support is also practically a must.
\nYou need guaranteed high availability, with a high level of security, optimal performance and scalability options.<\/p>\n

11- Ongoing improvements and follow-up<\/h2>\n

Once the first version of the website is live, you need functional follow-up to add tools and improvements aimed at optimizing performance and increasing sales. A proactive service from your technology provider is unusual and very welcome, as they keep permanently up to date with everything new in the industry.<\/p>\n

12- End-to-end support<\/h2>\n

Having a single provider with proven experience and expertise in technology, business and online marketing lets you centralize services and optimize costs and management time.
\nIt also opens the door to continuous growth in business volume, based on optimizing the online store for conversion.<\/p>\n

Is your online business built on a scalable eCommerce platform?<\/p>\n

Our LogiCommerce platform meets all of these requirements.
\nIf you\u2019d like more information or have a specific question, feel free to contact <\/a>us.<\/p>\n

Examples of Trilogi\u2019s eCommerce solution LogiCommerce v8.5 <\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When you start an online project you need to consider many important aspects of the development company, because this kind of business doesn\u2019t end when it officially goes live; that\u2019s precisely when a long journey begins that you\u2019ll travel together. Experience is one of the key factors, but practical, not theoretical, experience. 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