{"id":19216,"date":"2015-09-21T00:00:00","date_gmt":"2015-09-20T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-have-the-changes-to-facebooks-timeline-affected-you\/"},"modified":"2015-09-21T00:00:00","modified_gmt":"2015-09-20T22:00:00","slug":"how-have-the-changes-to-facebooks-timeline-affected-you","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-have-the-changes-to-facebooks-timeline-affected-you\/","title":{"rendered":"How Have the Changes to Facebook\u2019s Timeline Affected You?"},"content":{"rendered":"

A few months ago, Facebook announced it would update its algorithm for ordering users\u2019 timelines. Its goals were to favor relevant updates in timelines and prioritize friends\u2019 profiles over company Fan Pages<\/em>.<\/p>\n

These two principles became top priorities for the Silicon Valley company. Months after the algorithm change, it\u2019s time to analyze the current state of company pages on Facebook.<\/p>\n

How has the Facebook algorithm change had an impact?<\/strong><\/h2>\n

A change to Facebook\u2019s famous algorithm that many dubbed Faceboocalype<\/em>, a clear nod to the change made to Google\u2019s algorithm around the same time, which was named Mobilegeddon<\/em>.<\/p>\n

A doom-laden reference that makes us think about the real scope of this new change. Facebook has always sought to make users\u2019 timelines more \u201cfriendly\u201d, as it has always been seen as a social network for family and close contacts. This caused the visibility of company pages to drop noticeably, and now we understand the doom-laden tone surrounding this change.<\/strong><\/p>\n

Improving the user experience has become a mantra repeated at Facebook headquarters. As a result, posts from corporate pages, whether from large or small companies, have been affected, as the organic reach of their posts has dropped drastically.<\/p>\n

\u201cThis change will not increase the number of ads people see in their News Feeds<\/em>,\u201d as Facebook pointed out and as reported by PuroMarketing<\/a>. \u201cThe idea is to increase the relevance and quality of stories overall, including Page posts, that people see in their News Feed<\/em>.\u201d These statements from Facebook executives were a response to complaints from many companies with a page on the social network, which had seen an all too obvious loss of organic reach.<\/p>\n

What do I do with my Fan Page<\/em>?<\/strong><\/h2>\n

This is a good question, especially for anyone who has a fan page <\/em>for their company, or for Social Media managers such as community managers. Although it is getting harder and harder to compete with posts from friends and family, there will always be a small and coveted space for corporate pages. So we shouldn\u2019t give up: we need to keep creating content and, even though there is clearly little we can do about the changes on this social network, we can still carry out a strategy based on two key points:<\/p>\n