{"id":19209,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-15T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/selling-through-instagram-a-new-trend-in-fashion-ecommerce\/"},"modified":"2015-10-16T00:00:00","modified_gmt":"2015-10-15T22:00:00","slug":"selling-through-instagram-a-new-trend-in-fashion-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/selling-through-instagram-a-new-trend-in-fashion-ecommerce\/","title":{"rendered":"Selling through Instagram: a new trend in fashion eCommerce"},"content":{"rendered":"<p style=\"text-align: justify;\">Instagram turns 5 and is the trendiest social network. Celebrities and brands get maximum visibility for their posts. But besides helping you build your brand, how can Instagram help you sell?<\/p>\n<p style=\"text-align: justify;\">Everyone knows that fashion, footwear and accessories are the top-selling sectors online. Spain\u2019s Telecommunications Market Commission has released new online fashion sales figures: <strong>sales grew 40.3% in the first quarter of 2015 <\/strong>compared with the same period the previous year. The numbers don\u2019t lie and everything seems to be going smoothly, but a more competitive market demands far more ingenuity, talent and creativity to outsell whoever ranks above you on Google.<\/p>\n<p style=\"text-align: justify;\">One trend that is here to stay in many online stores is the <strong>option to buy through social networks<\/strong> as popular as Facebook or Instagram. Since the ultimate goal of any eCommerce is to sell, <strong>why not make the most of what social networks offer<\/strong>?<\/p>\n<p style=\"text-align: justify;\">Thanks to platforms like Instagram, both big brands and smaller eCommerce businesses can build a presence and showcase their products. Still lifes, product shots, street style\u2026 everything seems to work on this young social network with an ever-growing following. But,<\/p>\n<h2><strong>How can you turn Instagram into a sales tool?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Instagram doesn\u2019t follow links in posts and has run several experiments, such as in March, when it launched ads allowing brands to post images with a button to view additional content. Banana Republic used its link to take viewers to a product page. It was the first time a retailer could send consumers straight to where they could buy products through an Instagram ad.<\/p>\n<p style=\"text-align: justify;\">But if we make the most of the current possibilities, we can:<\/p>\n<ul>\n<li><strong>Integrate Instagram into a dedicated space or page within the eCommerce site.<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">With an Instagram widget, you can embed the online store\u2019s profile on a page or dedicated space. This way, every visitor to the online store takes part in the <strong>branding strategy<\/strong> <strong>and brand building<\/strong> <strong>alongside the ultimate goal of any eCommerce: selling.<\/strong><\/p>\n<p style=\"text-align: justify;\">A great way to display Instagram in an online store is a carousel. We see it at the <strong>footwear store<a href=\"http:\/\/www.andreasbcn.com\" target=\"_blank\" rel=\"noopener noreferrer\"> Andreas<\/a><\/strong>, which adopted this strategy because it has a very well-defined, unique Instagram profile. Right at the bottom of the homepage there is a space where users can see the <em>looks<\/em> posted daily on the brand\u2019s official account. This shows product pages alongside daily looks featuring Andrea footwear.<\/p>\n<p style=\"text-align: justify;\">Another store that devotes space to its social profile is the <strong>luxury brand store<a href=\"http:\/\/ottodisanpietro.com\" target=\"_blank\" rel=\"noopener noreferrer\"> ottodisanpietro.com,<\/a><\/strong> which has a dedicated page, titled SOCIAL, showing images from its profiles and creating a brand <em>lifestyle <\/em>for all its followers. Images recreating real-life situations so users can see how a garment or accessory looks.<\/p>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.costalamel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Costalamel<\/a><\/strong> the brand of handmade T-shirts from Barcelona, puts users in the spotlight in a section called GENTE\/PEOPLE, featuring Instagram users wearing the brand\u2019s T-shirts and sweatshirts.<\/p>\n<ul>\n<li><strong>Reply to users who tag themselves to drive purchases<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Another brand that integrated its social profiles into eCommerce from the outset was cosmetics brand L\u2019Or\u00e9al Paris. Every time a user tagged one of the brand\u2019s products, L\u2019Or\u00e9al replied with the point of sale where it could be bought.<\/p>\n<ul>\n<li><strong>And the newest: #womensecret style<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">But the brand making the most of this social network is undoubtedly women\u2019secret. Instagram content can be accessed from the online store and, most appealing of all, you can <strong>buy the item shown in the image<\/strong> directly via a link to the product. Best of all, these images come from customers showing their purchases with the hashtag #womensecret. In this way, users themselves become models and ambassadors for the brand and its <em>lifestyle.<\/em><\/p>\n<p style=\"text-align: justify;\">With a good marketing strategy, your Facebook or Instagram followers are the potential audience you can reach with a single image. And if that audience gets involved with the brand and its cause, you\u2019ve already won a lot of visibility. Are you going to let this opportunity pass?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram turns 5 and is the trendiest social network. Celebrities and brands get maximum visibility for their posts. But besides helping you build your brand, how can Instagram help you sell? Everyone knows that fashion, footwear and accessories are the top-selling sectors online. Spain\u2019s Telecommunications Market Commission has released new online fashion sales figures: sales [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19209","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling through Instagram: a new trend in fashion eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Instagram turns 5 and is the trendiest social network. Celebrities and brands get maximum visibility for their posts. 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