{"id":19208,"date":"2015-10-19T00:00:00","date_gmt":"2015-10-18T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/the-power-of-social-feedback-and-its-benefits-for-your-online-store\/"},"modified":"2015-10-19T00:00:00","modified_gmt":"2015-10-18T22:00:00","slug":"the-power-of-social-feedback-and-its-benefits-for-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/the-power-of-social-feedback-and-its-benefits-for-your-online-store\/","title":{"rendered":"The power of social feedback and its benefits for your online store"},"content":{"rendered":"

Social media can be a great ally for consolidating a brand or growing an online business. Today brands and companies are closer than ever to their followers and customers thanks to the variety of social media channels available. As a result, customers expect more personalized attention, and in return those followers can become a valuable source of information to help improve the online store\u2019s products and services.<\/p>\n

Don\u2019t waste time: make the most of feedback<\/strong><\/h2>\n

Many companies have a Facebook page or Instagram profile that has been completely neglected, with countless unanswered comments or messages on their timelines. This is a bad practice that must be eliminated, as failing to interact consistently with followers can even be harmful and damage the brand image.<\/p>\n

Brand image on social media<\/a> is more important every day, and looking after it should be a key part of any online communication and marketing strategy. It matters so much that many of a brand\u2019s customers become loyal followers across all its social networks, answering others\u2019 questions, sharing experiences with the brand and even promoting it on other social channels.<\/p>\n

All thanks to personalized attention and feedback that benefits both sides. A company that asks its followers questions and shows it cares becomes a company with added value<\/strong>, earning commitment from its followers.<\/p>\n

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Feedback = Loyalty<\/strong><\/h2>\n

Competition is fierce across every eCommerce sector today, and standing out from competitors is becoming one of the keys to winning more sales.<\/p>\n

Many will ask: Fine, but what does feedback have to do with customer loyalty?<\/em><\/p>\n

It\u2019s simple: a company that listens to its customers becomes a company able to improve and satisfy them, and customers feel heard and cared for. A customer who feels supported will keep buying from that online store and won\u2019t feel the need to look elsewhere.<\/strong><\/p>\n

Ever since online stores appeared, buying through a website was seen as a cold transaction with no personal interaction. That\u2019s why, from the start, online shoppers have valued personalized service, order tracking and the company getting in touch if any problem arises, but above all, getting an immediate, effective response from the company to any question or comment via social media, email or phone.<\/p>\n

We live in the age of now<\/em>: we want accurate, complete information about products and services in a short time. Playing the card of providing quality information, listening to our followers and giving them the best information can be one of the deciding factors that set us apart from the competition.<\/strong><\/p>\n

Strategies to get feedback from our followers<\/strong><\/h2>\n

A customer who responds with comments, likes<\/em> or joins the conversation becomes a loyal customer, identifying with the brand and taking part in everything it does on social media. And, importantly, they can become an advocate for our brand in different spheres: social networks, family, friends and so on.<\/p>\n

We can follow a series of strategies to encourage feedback on our social profiles and improve communication between both sides:<\/p>\n