{"id":19203,"date":"2015-11-17T00:00:00","date_gmt":"2015-11-16T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/customer-match-the-new-adwords-remarketing-list\/"},"modified":"2015-11-17T00:00:00","modified_gmt":"2015-11-16T23:00:00","slug":"customer-match-the-new-adwords-remarketing-list","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/customer-match-the-new-adwords-remarketing-list\/","title":{"rendered":"Customer Match: the new AdWords Remarketing list"},"content":{"rendered":"

In 2015, Remarketing became one of the most effective online advertising campaigns, judging by the results of those created by Trilogi\u2019s<\/a> online marketing department.<\/p>\n

Remarketing<\/a>, as we have covered in other articles, helps us reach users who have previously visited our website with personalized ads using static or dynamic banners. There are several types of Remarketing and several ways to build the user lists that will receive the ads. The newest is called Customer Match<\/strong><\/em>, and here\u2019s what it\u2019s about.<\/p>\n

What is Customer Match?<\/h2>\n

AdWords Customer Match<\/em> is a new tool created by Google to segment your own customer databases in Google Remarketing campaigns.<\/p>\n

With Customer Match<\/em>, or email lists, we upload a list of email addresses (our own database previously built from subscriptions, contests, etc.) via the AdWords API, AdWords Editor or manually, to create the audience that will see the ads in our Remarketing campaign.<\/p>\n

The lists can be used for Search, Gmail and YouTube campaigns.<\/strong><\/p>\n

How do AdWords email lists work?<\/h2>\n

AdWords email lists work just like existing Remarketing lists, but they let us focus our online marketing strategies even more, with more personalized retargeting<\/em> and advertising tightly aimed at its target market. We advertise our products and services more directly to the users in the lists we upload, generating strong interest.<\/p>\n

Customer Match benefits and limitations<\/h2>\n

Customer Match<\/em> offers several benefits over other platforms that already used this type of audience (Facebook, Twitter…):<\/p>\n