{"id":19201,"date":"2015-12-04T00:00:00","date_gmt":"2015-12-03T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/7-tips-to-get-your-online-store-ready-for-christmas\/"},"modified":"2015-12-04T00:00:00","modified_gmt":"2015-12-03T23:00:00","slug":"7-tips-to-get-your-online-store-ready-for-christmas","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/7-tips-to-get-your-online-store-ready-for-christmas\/","title":{"rendered":"7 tips to get your online store ready for Christmas"},"content":{"rendered":"<p>With<strong><em> <a href=\"https:\/\/trilogi.com\/blog\/en\/black-friday-what-deals-are-on-today\/\">Black Friday<\/a><\/em><\/strong> now behind us, it\u2019s time to regroup and make way for the highest-performing sales campaign of the year: Christmas. Retailers decorate their stores and windows with festive motifs and lights, creating an inviting shopping atmosphere.<\/p>\n<p>For online businesses, the Christmas campaign is also the busiest of the year, so it\u2019s time to get to work and decide which changes and online marketing strategies to implement in our eCommerce. At <a href=\"https:\/\/trilogi.com\/en\/\">Trilogi <\/a>we offer some tips to get your online store ready for Christmas.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4275 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/rbol-de-navidad.jpg\" alt=\"Christmas tree\" width=\"714\" height=\"536\" \/><\/p>\n<h2>Decorate your store for Christmas<\/h2>\n<p>For some it\u2019s the least important action; for others, the most. We don\u2019t know who is right, but we do know that <em>offline<\/em> businesses place great importance on decorating their windows, as studies show it sparks customers\u2019 desire to buy. So eCommerce stores shouldn\u2019t fall behind, and decorating their pages with festive motifs is almost a must. You don\u2019t need to redesign your online store, but adding Christmas images, giving your company logo a festive touch and creating a holiday atmosphere can encourage users to buy.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4277 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/denatural.jpg\" alt=\"denatural\" width=\"746\" height=\"193\" \/><\/p>\n<h2>Share stock and shipping information<\/h2>\n<p>One of shoppers\u2019 biggest concerns is whether their orders will arrive on time. Delivery date information will play an important role in users choosing your online store. Banners and good communication with users will be key to winning sales.<\/p>\n<p>It\u2019s not a good idea to promote products that aren\u2019t available. Keeping your online store up to date with exact stock levels will prevent problems with customers.<\/p>\n<h2>Promotions and discounts<\/h2>\n<p>If you have any promotions or discounts this season, display them prominently on your homepage and even in banners. It\u2019s a great way to increase sales of the products you want to push and, above all, to build customer loyalty.<\/p>\n<h2>Email Marketing<\/h2>\n<p>In the weeks before Christmas it\u2019s important to create an effective email marketing campaign. A clear strategy will help us reach users directly and target them with the promotions they really care about.<\/p>\n<p>To grab the attention of the customer receiving the email, it\u2019s essential to write an attractive subject line that prompts them to open it and take advantage of the discounts and promotions. Including call-to-action buttons in the body such as <strong>\u201cbuy now\u201d<\/strong> or <strong>\u201cavailable now\u201d<\/strong> will also help persuade users.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4278 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/emailmarketing.jpg\" alt=\"emailmarketing\" width=\"500\" height=\"380\" \/><\/p>\n<h2>Social media promotions<\/h2>\n<p>Social media makes lead generation easy at this time of year. Creating exclusive campaigns for users and fans will pleasantly surprise them and easily build loyalty.<\/p>\n<p>Actions such as promo coupons, contests or giveaways among fans are an incentive to encourage purchases. They will help our brand promote itself and achieve greater engagement with our followers.<\/p>\n<h2>Work on your blog<\/h2>\n<p>With a blog you can create relevant, high-quality content that greatly benefits your online store.<\/p>\n<p>A post of around 500 words offering useful information to your customers about special events, fashion tips, perfect gifts and more, related to the products in your online store, will add value and is sure to spark users\u2019 interest.<\/p>\n<p>Every bit of extra information builds a little more trust in your products and your brand.<\/p>\n<h2>Advertise on AdWords<\/h2>\n<p>Investing in AdWords campaigns is a way to stay visible in searches at this time of year. Not every online business ranks in the top positions, which is why at Trilogi we focus on Google AdWords campaigns tailored to each business. We study each case individually and create the campaigns that best fit the online business. The most recommended for this time of year are <a href=\"https:\/\/trilogi.com\/blog\/en\/boost-conversions-with-an-optimized-sem-campaign\/\">Search campaigns<\/a>, <a href=\"https:\/\/trilogi.com\/blog\/en\/how-to-set-up-a-google-shopping-campaign\/\">Google Shopping<\/a>, dynamic Remarketing and Facebook Ads.<\/p>\n<p>For more information, <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto?source=Postnavidad\">ask us<\/a> and we\u2019ll help you get your online store ready for the biggest campaign of the year.<\/p>\n<p>Is your online store ready for the Christmas campaign?<\/p>\n<p><em>Image credits: thesecondhandrose.blogspot.com, alwaysports.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Black Friday now behind us, it\u2019s time to regroup and make way for the highest-performing sales campaign of the year: Christmas. Retailers decorate their stores and windows with festive motifs and lights, creating an inviting shopping atmosphere. For online businesses, the Christmas campaign is also the busiest of the year, so it\u2019s time to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12636,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[2141,1927,1755,1925],"class_list":["post-19201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-christmas","tag-ecommerce-christmas-campaign","tag-marketing","tag-online-christmas-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 tips to get your online store ready for Christmas | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"With Black Friday now behind us, it\u2019s time to regroup and make way for the highest-performing sales campaign of the year: Christmas. 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