{"id":19196,"date":"2015-12-30T00:00:00","date_gmt":"2015-12-29T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/new-year-new-plans-strategies-to-relaunch-your-ecommerce-in-2016\/"},"modified":"2015-12-30T00:00:00","modified_gmt":"2015-12-29T23:00:00","slug":"new-year-new-plans-strategies-to-relaunch-your-ecommerce-in-2016","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/new-year-new-plans-strategies-to-relaunch-your-ecommerce-in-2016\/","title":{"rendered":"New year, new plans: strategies to relaunch your eCommerce in 2016"},"content":{"rendered":"

At the end of December, the holidays return: Christmas, turr\u00f3n and the year-end reviews that close cycles but also lay the groundwork for new trends in the year ahead. In the middle of analyzing data, closing the year and taking stock, we play magicians with crystal balls to predict which pillars you should focus on to relaunch your brand or eCommerce and make 2016 a truly fruitful year.<\/p>\n

\"New<\/a><\/p>\n

Omnichannel emerged as the new channel to exploit in 2016, according to the predictions of 10 of our retail clients<\/a>. But we go one step further to predict and set out some strategies to help your eCommerce take the leap in 2016.<\/p>\n

1. Mobile >> More searches and sales.<\/strong><\/h2>\n

Simply making a store or website mobile-friendly is a thing of the past. It is no longer enough to be adapted: your online store must be fully intuitive<\/strong>, with a design that delivers optimal navigation<\/strong> for users searching on mobile.<\/p>\n

Considering that searches<\/strong> on \u201csmartphones\u201d and tablets now exceed<\/strong> those on computers (according to Google\u2019s data, mobile searches took the lead in the third quarter of 2015), your store or website needs simple, attractive navigation to take the leap in 2016. Besides being the entry channel to our business, mobile will grow in the number of purchases attributed to it.<\/p>\n

2. Web analytics >> More personalization and integrated platforms.<\/strong><\/h2>\n

Predictive analytics and a good team that knows how to analyze data will be key if you want to understand, listen to and boost your business. With new applications integrated into the software, we can get to know users and offer them suggested items, personalized messages on abandoned carts, tailored financing and more. The key will be keeping all this information in a single integrated platform, just as our online store management software Logicommerce works with other programs to measure and analyze store browsing in one portal.<\/p>\n

3. The rise of video marketing >> Make it look good.<\/strong><\/h2>\n

If content is king, video is the new way to show it. In 2015 we saw Facebook change its processes to offer better viewing and autoplay for videos posted on the social network. Google and YouTube have prioritized video marketing, bringing brands closer to a format that delivers the message far more attractively. Algorithm changes have also made video a boost to your online store\u2019s SEO ranking, increasing visibility and improving search engine positioning.<\/p>\n

4. More expensive advertising >> Aim for profitability. <\/strong><\/h2>\n

With more stores competing, there is more demand and ad CPCs keep getting more expensive. This trend looks set to continue. But it is not about increasing investment; it is about making your marketing campaign profitable so it is truly effective.<\/p>\n

5. Social Media >> Communicate well, communicate better.<\/strong><\/h2>\n

Posting photos on Instagram and scheduling tweets and Facebook posts is all well and good. But when we ask what for, many don\u2019t know where their message is going or, worse still, have no message to offer the potential customers out there on the Internet. That is why in 2016 you need a Social Media strategy<\/strong> that lets you measure and analyze the return on the messages your brand or business publishes, especially as new generations search and compare what they want through #hashtags on photos.<\/p>\n

6. Influencers and ambassadors >> Who\u2019s talking about you?<\/strong><\/h2>\n

One of the social networks that has grown dramatically in recent years is Instagram<\/strong>. Bloggers have embraced this network, where the image is the attraction and the gateway to a product or brand. That is why everyone wants to be on Instagram. In 2015 we saw the explosion of influencers:<\/em> models, TV presenters or users who have built a loyal community of followers become ambassadors and the face of specific brands. You need to know what is being said and WHO is saying it<\/strong>, and prepare an influencer<\/em> strategy for the coming year.<\/p>\n

With these pillars in mind, 2016 is shaping up to be a highly competitive year, with marketing strategies tied to the new wearable<\/em> devices already on the market. It is no longer just about reaching users through Remarketing campaigns. Now we must know them thoroughly to understand what they want or need and give them a personalized, unique user experience. Shall we help your eCommerce take the leap this new year?<\/strong><\/span><\/p>\n

I\u2019ll take this opportunity to wish you a great end to the year and an even better start to the next. Make 2016 a happy one!<\/p>\n","protected":false},"excerpt":{"rendered":"

At the end of December, the holidays return: Christmas, turr\u00f3n and the year-end reviews that close cycles but also lay the groundwork for new trends in the year ahead. 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