{"id":19191,"date":"2016-01-21T00:00:00","date_gmt":"2016-01-20T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/video-ecommerce-a-safe-bet-for-your-online-store\/"},"modified":"2016-01-21T00:00:00","modified_gmt":"2016-01-20T23:00:00","slug":"video-ecommerce-a-safe-bet-for-your-online-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/video-ecommerce-a-safe-bet-for-your-online-store\/","title":{"rendered":"Video eCommerce: a safe bet for your online store"},"content":{"rendered":"<p style=\"text-align: justify;\">The arrival of video in online stores has brought a more complete and realistic view of every product an eCommerce site can offer. Helping users by showing them as much information as possible through product videos automatically increases the chances of conversion.<\/p>\n<p style=\"text-align: justify;\">Adding a Video eCommerce strategy brings many benefits, both for users and for the online store itself. Building trust and offering a much more personal experience through video will be rewarded with higher sales. As the saying goes: <em>a picture is worth a thousand words\u2026 <\/em>(or, according to a <a href=\"http:\/\/finance.yahoo.com\/news\/minute-video-worth-1-8-130000033.html\" target=\"_blank\" rel=\"noopener noreferrer\">Forrester Research<\/a> study: <em>one minute of video is worth 1.8 million words)<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/video-ecommerce-2.jpg\" target=\"_blank\" rel=\"attachment wp-att-4568 noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4568\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/video-ecommerce-2.jpg\" alt=\"video ecommerce\" width=\"750\" height=\"400\" \/><\/a><\/p>\n<h2><\/h2>\n<h2><strong>What kind of videos should we produce for an online store?<\/strong><\/h2>\n<p style=\"text-align: justify;\">If you\u2019re seriously considering adding this strategy to your online store\u2019s product pages, you need to be clear about which types of videos you\u2019ll make and what you want to achieve. It can be a good strategy to refresh or <a href=\"https:\/\/trilogi.com\/blog\/en\/new-year-new-plans-strategies-to-relaunch-your-ecommerce-in-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">relaunch your eCommerce site in 2016<\/a>.<\/p>\n<p style=\"text-align: justify;\">Here are the different types of video:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><u>Explainer videos<\/u>: detailed information on products with more advanced features.<\/li>\n<li style=\"text-align: justify;\"><u>Tutorials or demos<\/u>: showing a detailed explanation of how the product works.<\/li>\n<li style=\"text-align: justify;\"><u>Corporate videos<\/u>: a great way to humanize the brand and convey the company\u2019s values.<\/li>\n<li style=\"text-align: justify;\"><u>Product showcase videos<\/u>: the most widely used format, replacing the static product image with a short video that shows it in more detail.<\/li>\n<li style=\"text-align: justify;\"><u>Testimonials:<\/u> satisfied customers or industry experts sharing their opinion can be very effective in closing a sale with an undecided customer. <u><\/u><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Whether you use these types of videos depends on your eCommerce sector: product showcase videos are more common in online fashion stores, while tutorials suit online electronics or tech stores.<\/p>\n<p style=\"text-align: justify;\">In any case, there are a few guidelines for producing these videos properly:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><u>Short videos<\/u>: no longer than 30 seconds and fully capturing the user\u2019s attention. The key is to get to the point and surprise the user.<\/li>\n<li style=\"text-align: justify;\"><u>Easy to share on social media<\/u>: original, creative videos that can go viral on social networks.<\/li>\n<li style=\"text-align: justify;\"><u>Videos optimized for mobile and tablets<\/u>: more and more users visit websites and online stores from their <em>smartphone<\/em>, so content must be optimized for all kinds of devices.<\/li>\n<li style=\"text-align: justify;\"><u>Keep product videos simple<\/u>: without losing creativity, the idea is to show the product as we would see it in a physical store. Good production and editing will help create videos that capture the user\u2019s attention.<\/li>\n<\/ul>\n<h2><strong>What are the benefits for my online store?<\/strong><\/h2>\n<p style=\"text-align: justify;\">It\u2019s an understandable question, since an investment like this involves costs and risks for any eCommerce business. But the fact that users are <strong>60% more likely to buy if you have videos <\/strong>instead of static images on product pages is the best answer.<\/p>\n<p style=\"text-align: justify;\">It\u2019s also one of the best examples of how this marketing strategy benefits any online store.<\/p>\n<p style=\"text-align: justify;\">More benefits of Video eCommerce for your online store:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><u>Greater trust in the online store:<\/u> humanize the brand with corporate videos that explain the company\u2019s philosophy and values.<\/li>\n<li style=\"text-align: justify;\"><u>You\u2019ll sell much more<\/u>: users who watch product videos show much higher purchase intent than others. Another advantage, besides higher sales, is a significant drop in returns.<\/li>\n<li style=\"text-align: justify;\"><u>Search engine optimization<\/u>: a good video with an optimized title, relevant keywords and YouTube as the viewing platform becomes a major SEO factor. It can improve your eCommerce site\u2019s organic ranking, as Google places video content above other results.<\/li>\n<li style=\"text-align: justify;\"><u>Longer visit time<\/u>: users will stay longer in the online store, drawn by video content, which lowers the bounce rate.<\/li>\n<li style=\"text-align: justify;\"><u>Greater social reach for visual content and messaging<\/u>: this content is more viral and easier to share on social media. It increases social interactions and drives more <em>engagement<\/em> from followers.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.sitamurt.com\/eshop\" target=\"_blank\" rel=\"noopener noreferrer\">Sita-Murt<\/a> has become an example of using Video eCommerce correctly on product pages. They alternate static images with a short video showing the model wearing the garment. A feature developed for this online store by <a href=\"https:\/\/trilogi.com\/en\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi<\/a> that adds value and an innovative touch that surprises users.<\/p>\n<p style=\"text-align: justify;\">Video eCommerce is a safe bet to stand out from the competition, a very powerful visual tool for giving users all the information they need before completing a purchase.<\/p>\n<p style=\"text-align: justify;\">Ready to take the leap into Video eCommerce?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The arrival of video in online stores has brought a more complete and realistic view of every product an eCommerce site can offer. Helping users by showing them as much information as possible through product videos automatically increases the chances of conversion. Adding a Video eCommerce strategy brings many benefits, both for users and for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12645,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[1751,1763,1785,1759,2159],"class_list":["post-19191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-ecommerce","tag-online-marketing","tag-online-store","tag-seo","tag-video-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video eCommerce: a safe bet for your online store | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"The arrival of video in online stores has brought a more complete and realistic view of every product an eCommerce site can offer. 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