{"id":19185,"date":"2016-03-03T00:00:00","date_gmt":"2016-03-02T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-get-the-most-out-of-display-advertising\/"},"modified":"2016-03-03T00:00:00","modified_gmt":"2016-03-02T23:00:00","slug":"how-to-get-the-most-out-of-display-advertising","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-get-the-most-out-of-display-advertising\/","title":{"rendered":"How to get the most out of Display advertising"},"content":{"rendered":"

Although it may seem like an easy option, Display advertising is often the best choice for an effective online campaign.<\/p>\n

For those who want to promote their online store with active advertising methods, Display is a good tool. It\u2019s easy to implement and can reach a large number of users.<\/p>\n

At Trilogi<\/a><\/strong> we know exactly what Display advertising is and what it\u2019s for. In 2016 we will see an increase in marketing strategies focused on Display advertising.<\/p>\n

One of the latest Emarketer<\/a><\/strong> reports stated that in the US in 2016, Display campaigns would become the main tool used by online stores, ahead of search advertising.<\/p>\n

The main advertising method used until now will be dethroned by banners, video and rich media<\/em>. These will give companies a higher return on investment, as they are considered less intrusive and achieve greater brand recall.<\/p>\n

Seeing how use of this online tool is growing, we have to ask: is it right for our campaign? How can we use it to optimize our results?<\/a><\/u><\/p>\n

\u00a0<\/strong><\/p>\n

The key question: how do you get the most out of Display advertising? <\/strong><\/h2>\n

There are many factors to consider to make the most of this advertising boom<\/em>.<\/p>\n

\"marketing\"<\/p>\n

To use Display campaigns well, the most important factors are:<\/p>\n

1- Strategy<\/strong>: it seems obvious, but sometimes we overlook it. The company must be clear about the strategy it wants to apply with the tool. If it isn\u2019t, the goal will very likely not be met.<\/p>\n

Three important goals to keep in mind:<\/p>\n