{"id":19180,"date":"2016-04-11T00:00:00","date_gmt":"2016-04-10T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/trilogi-redesigns-the-maurice-boutique-online-store-in-record-time\/"},"modified":"2016-04-11T00:00:00","modified_gmt":"2016-04-10T22:00:00","slug":"trilogi-redesigns-the-maurice-boutique-online-store-in-record-time","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/trilogi-redesigns-the-maurice-boutique-online-store-in-record-time\/","title":{"rendered":"Trilogi redesigns the Maurice Boutique online store in record time"},"content":{"rendered":"<p style=\"text-align: justify;\">In less than three months, Trilogi has developed a new version of <a href=\"http:\/\/www.mauriceboutique.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Maurice Boutique<\/a>, a multi-brand online store specializing in menswear. A family business with long experience in the textile world that focuses on top brands: Lacoste, Armani, Hugo Boss and Leyva.<\/p>\n<blockquote><p><img decoding=\"async\" class=\"alignnone wp-image-4774 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Maurice-Boutique-e1460132086768.jpg\" alt=\"Maurice Boutique\" width=\"750\" height=\"496\" \/><\/p><\/blockquote>\n<p style=\"text-align: justify;\">Daniel Maurice, manager of this company founded in M\u00e1laga in 1975, embraced eCommerce in 2013 and became an expert retailer both offline and online. Very pleased with the Trilogi team, Maurice highlights \u201c<em>the speed and excellent personalized service<\/em>\u201d of the project team, led this time by Project Manager <a href=\"https:\/\/trilogi.com\/personas-trilogi\">Pilar Garcia<\/a>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone wp-image-5726 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Carlos-Garcia-y-Pilar-Garcia-e1469636549732.jpg\" alt=\"Trilogi redesigns in record time\" width=\"750\" height=\"544\" \/><br \/>\n<span style=\"font-size: 12px; margin: 0 auto; padding: 0px;\">Carlos Garcia, coordinator of Trilogi\u2019s technical and production team, with Pilar Garcia, Project Manager for Maurice Boutique.<\/span><\/p>\n<h2>Online store migration and SEO<\/h2>\n<p style=\"text-align: justify;\">One area that received special attention was everything related to organic search (SEO). The project involved replacing their previous eCommerce platform, so a series of 301 redirects and 404 error management tasks were carried out to avoid any negative impact or loss of Google rankings \u2014 quite the opposite.<\/p>\n<h2>End customers are demanding<\/h2>\n<p style=\"text-align: justify;\">The store was designed following <em>responsive<\/em> layout guidelines, a feature that, according to the store manager, users visiting the online store had been asking for. The entrepreneur is convinced that, as statistics show, \u201c<em>having this feature will help increase sales <\/em><em> <\/em><em>across all devices\u201d.<\/em><\/p>\n<p style=\"text-align: justify;\">Daniel Maurice also runs three physical stores in the city of M\u00e1laga. He explains that his online customers are in a younger age bracket than his in-store customers, aged 30 to 55. He also puts the average order value in the eshop at around \u20ac95.<\/p>\n<p style=\"text-align: justify;\">Trilogi also improved the store\u2019s overall usability and its single-page checkout using <a href=\"https:\/\/trilogi.com\/blog\/en\/what-is-the-best-checkout-process-for-your-online-store\/\">One step checkout,<\/a><\/p>\n<p>The online store was developed by Trilogi with <a href=\"https:\/\/trilogi.com\/ecommerce-software\">LogiCommerce<\/a>, a tool that makes it easy to manage an entire eCommerce business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In less than three months, Trilogi has developed a new version of Maurice Boutique, a multi-brand online store specializing in menswear. A family business with long experience in the textile world that focuses on top brands: Lacoste, Armani, Hugo Boss and Leyva. Daniel Maurice, manager of this company founded in M\u00e1laga in 1975, embraced eCommerce [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12656,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2505],"tags":[2181,2183,1785,2185,2187,1779],"class_list":["post-19180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-maurice-boutique","tag-online-fashion","tag-online-store","tag-redesign","tag-responsive","tag-trilogi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trilogi redesigns the Maurice Boutique online store in record time | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"In less than three months, Trilogi has developed a new version of Maurice Boutique , a multi-brand online store specializing in menswear. 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