{"id":19179,"date":"2016-04-12T00:00:00","date_gmt":"2016-04-11T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/average-session-duration-what-it-is-and-how-to-improve-it\/"},"modified":"2016-04-12T00:00:00","modified_gmt":"2016-04-11T22:00:00","slug":"average-session-duration-what-it-is-and-how-to-improve-it","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/average-session-duration-what-it-is-and-how-to-improve-it\/","title":{"rendered":"Average session duration: what it is and how to improve it"},"content":{"rendered":"

Average session duration, bounce rate<\/strong>\u2026? Several questions come up when you open Google Analytics for the first time. We\u2019ve all been there, but if you still don\u2019t know what these figures mean, we\u2019ll explain them below.<\/p>\n

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Bounce rate<\/strong>:<\/h2>\n

A bounced visit is one where the user lands on a page of our website and leaves without interacting with it.<\/p>\n

There\u2019s nothing like an example: say you\u2019re browsing Google and remember you wanted to look up the ideal average session duration, and you find this article. You visit the site, read it and leave (by typing another URL in the browser or closing the tab). Your visit is a bounce with a session duration of 00:00:00.<\/p>\n

Does this mean you didn\u2019t like the article? No. You may have read it all and loved it, but since you didn\u2019t take any other action (sharing it on social media, looking for another article, etc.), the time isn\u2019t counted.<\/p>\n

Average session duration<\/strong>:<\/h2>\n

Average session duration is calculated as the average time users spent browsing the site, as long as they interacted with it.
\nGoogle Analytics can\u2019t measure average session duration if there are no interactions.<\/p>\n

What kind of interactions are these?<\/p>\n