{"id":19176,"date":"2016-04-20T00:00:00","date_gmt":"2016-04-19T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/why-you-shouldnt-have-music-on-your-ecommerce-site\/"},"modified":"2016-04-20T00:00:00","modified_gmt":"2016-04-19T22:00:00","slug":"why-you-shouldnt-have-music-on-your-ecommerce-site","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/why-you-shouldnt-have-music-on-your-ecommerce-site\/","title":{"rendered":"Why you shouldn\u2019t have music on your eCommerce site"},"content":{"rendered":"<p>Unlike an online store, a physical store can play with scents, lighting, product layout and music, among other things.<\/p>\n<p>In fact, it has been <a href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148296306001299\" target=\"_blank\" rel=\"noopener noreferrer\">proven<\/a> that vanilla scent doubles sales in women\u2019s fashion stores, while <em>rose maroc<\/em> does the same in men\u2019s stores.<\/p>\n<p>As consumers, however, we don\u2019t pay much attention to the background music in a store or restaurant. We usually sing along if we know the song, but we don\u2019t care at all if we don\u2019t like it or don\u2019t know it. Yet behind every track playing in big, well-known clothing brands there is research showing that one type of music or another affects consumer behavior.<\/p>\n<p>For example, a study carried out in a UK wine shop showed how music influences the buying process. On days when French tunes played in the background, French wine sales soared above Spanish wine, while on days with Spanish music, Spanish wine sales rose compared with French wine.<\/p>\n<p>Music has the power to change people\u2019s moods, regulate emotions and even alter heart rate. But should we add music to our online store?<\/p>\n<p>Here are several reasons why <strong>we DON\u2019T recommend using music on your eCommerce site<\/strong>.<\/p>\n<h2>Professionalism<\/h2>\n<p>Unless your eCommerce business sells music or music events, <strong>background music can make your online store look unprofessional.<\/strong> Your users aren\u2019t visiting your store to listen to music, but to get information about the products you sell.<br \/>\nThink of big eCommerce players like Amazon, Apple, Mediamarkt\u2026 none of them has music on their site, and why not? They have the resources and budget to study whether music matters on websites.<br \/>\nNow think of the last website you visited that had music: did it seem trustworthy?<\/p>\n<h2>Musical taste<\/h2>\n<p>Not everyone has the same musical taste. <strong>What some people love, others hate<\/strong>. Finding the perfect song is impossible, even if it\u2019s a number 1 hit.<br \/>\nMusic is the first thing users will get from your website, even before they see the content and products on offer. If the song doesn\u2019t click with them, they\u2019ll leave your online store before seeing any content.<\/p>\n<h2>Bandwidth<\/h2>\n<p>Bandwidth usage goes up every time a new visitor connects to your site and the background music starts playing (a 4-5 minute song), repeating over and over (quite annoying, by the way).<br \/>\nSave on your online store\u2019s monthly usage by investing in better banners and images, which will convert more than background music.<\/p>\n<h2>Repetitive music<\/h2>\n<p>Related to the previous point, <strong>a 4-5 minute song will affect your bandwidth<\/strong>, increasing your bill at the end of the month. The fix would be to cut the song into 15-20 second clips that repeat endlessly for as long as the session is open. Who do you think will last more than 1 minute?<\/p>\n<h2>Music mix<\/h2>\n<p>Wearing headphones at work has increased in recent years. Open-plan offices have led younger generations to work plugged in to escape the background noise and concentrate. Everyone has their own music, so <strong>imagine browsing from site to site and getting a mix of tracks.<\/strong><br \/>\nThe quick fix is to leave the website, since the \u201cstop\u201d or \u201cmute\u201d button is rarely easy to find.<\/p>\n<h2>Public spaces<\/h2>\n<p>Nothing like being at work when Justin Bieber\u2019s <em>What do you mean? <\/em>starts blasting at 300 decibels. Definitely not a good idea.<br \/>\nThe only websites that can make noise are those specializing in video and music, where users know music will play after clicking a link. Doing it automatically without the user choosing it will<strong> annoy users and stop them paying attention<\/strong>; instead they\u2019ll turn down their speakers and startle whoever is around them.<br \/>\nIn the end, the user will close your online store and is unlikely to return.<\/p>\n<h2>Legal issues<\/h2>\n<p><strong>Do you have the legal rights to play this song in your online store?<\/strong><br \/>\nUnless you created the song yourself or bought the rights to play it, what you\u2019re doing is not legal.<br \/>\nThe more visits you get, the more likely it is that someone will notice you\u2019re playing songs illegally. Fines and legal issues like these are best avoided.<\/p>\n<h2>Browser compatibility<\/h2>\n<p>Not all browsers play every type of file. Depending on the user\u2019s browser version, the store may freeze because it can\u2019t read the music file, which means <strong>your online store may not load completely<\/strong>.<\/p>\n<h2>Conclusion<\/h2>\n<p>At <a href=\"https:\/\/trilogi.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi<\/a> <strong>we recommend<\/strong> <strong>not using background music in your online store<\/strong>. While it can work well in a physical store, in eCommerce there are more important features to focus on that will set your store apart from the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlike an online store, a physical store can play with scents, lighting, product layout and music, among other things. In fact, it has been proven that vanilla scent doubles sales in women\u2019s fashion stores, while rose maroc does the same in men\u2019s stores. As consumers, however, we don\u2019t pay much attention to the background music [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12662,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2503],"tags":[2209,1751,2213,2211],"class_list":["post-19176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-bandwidth","tag-ecommerce","tag-music","tag-music-mix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why you shouldn\u2019t have music on your eCommerce site | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Unlike an online store, a physical store can play with scents, lighting, product layout and music, among other things. 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