{"id":19174,"date":"2016-04-26T00:00:00","date_gmt":"2016-04-25T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/unique-users-vs-visits-how-to-evaluate-them\/"},"modified":"2016-04-26T00:00:00","modified_gmt":"2016-04-25T22:00:00","slug":"unique-users-vs-visits-how-to-evaluate-them","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/","title":{"rendered":"Unique users vs. visits: how to evaluate them"},"content":{"rendered":"<p>To understand the difference between <strong>unique users and visits<\/strong> on our website, it\u2019s important to first know the meaning of other closely related concepts.<br \/>\nThe first thing we need to know is <strong>what does a user mean for Google Analytics (GA)?<br \/>\n<\/strong>Let\u2019s assume the GA (UA) tracking code is properly set up on our website. When a user first lands on our site, they are anonymously identified with a number or string of characters commonly known as a <em>cookie<\/em>. This cookie is stored in the user\u2019s browser and lasts 2 years, but that period is renewed every time a hit is sent to GA. In other words, every time that same user accesses our site and interacts with our content.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4950 size-full\" title=\"unique users vs. visits\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users-01.jpg\" alt=\"nota-users-01\" width=\"732\" height=\"488\" \/><\/p>\n<h2>But what is a cookie?<\/h2>\n<p>A cookie is a text file holding a small piece of information about the visitor or the visitor\u2019s computer. Thanks to cookies, GA can individually and anonymously identify our website\u2019s visitors, providing very reliable data about users and visits.<\/p>\n<p>The cookie GA uses is <em>first-party<\/em> and protects the privacy and security of user information. These cookies are only accessible to the site that set them, unlike <em>third-party<\/em> cookies, which other sites can access and which are commonly used for advertising.<\/p>\n<h2>Users or browsers?<\/h2>\n<p>One very important point is not to confuse <strong>visitors or users with browsers<\/strong>, because ultimately GA identifies browsers, not users. For example, a user can access the same website from their laptop, phone and tablet. In reality it\u2019s one user, but GA counts 3 different users because it can\u2019t link the different devices and browsers. In this case GA would count 3 unique users and 3 visits, when in fact there is 1 unique user and 3 visits.<br \/>\nThe same would happen if they accessed it from the same computer or device but using different browsers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4945\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/uusarios-1.jpg\" alt=\"uusarios-1\" width=\"727\" height=\"426\" \/>Likewise, 3 members of the same family may share a computer and all 3 visit the same website. In that case GA would treat it as a single user with several sessions or visits, when there are actually 3 different users.<br \/>\nUniversal Analytics\u2019 User-ID feature aims to improve this, but it only applies to users who have logged in and are identified. You need to link your website\u2019s users (registered customers) with GA.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4941 size-full\" title=\"unique visitors\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/uusarios_2.jpg\" alt=\"uusarios_2\" width=\"732\" height=\"236\" \/><\/p>\n<h2>New users vs. returning users<\/h2>\n<p>Other concepts to keep in mind are <strong>new users and returning users.<\/strong><br \/>\nThe <strong>total users<\/strong> metric for a given period includes both new and returning users.<br \/>\n<strong>New users<\/strong> are those who are not identified, meaning they don\u2019t have the cookie in their browser, either because they haven\u2019t visited the site in 2 years or because they deleted the browser cookie.<br \/>\n<strong>Returning users<\/strong> are those who already have the cookie in their browser because they have visited the website before.<br \/>\nIt\u2019s important not to confuse <strong>returning users with loyal users<\/strong>: the former simply already have the cookie in their browser, while the latter have had several sessions (visits) on our site within a period.<br \/>\nFor example, a returning user who has visited the site before and has the cookie was counted as a <em>new user<\/em> on their first visit, and as a <em>returning user<\/em> on later visits. If in that case they only visited twice, the same user will be counted as both <em>new<\/em> and <em>returning<\/em> for that same period.<br \/>\nA user may also be counted as <em>returning<\/em> for having a session in the period being analyzed, even though their previous visit was a year ago.<br \/>\nSo we can say a returning user is someone who already knows us or has been on our site within the last 2 years, while new users are, in theory, those who don\u2019t know us and are visiting our site for the first time, as they don\u2019t have the cookie in their browser.<\/p>\n<h2>Visits or sessions<\/h2>\n<p>Sessions are the interactions a user has with a website over a period of time. These interactions can be page views, events, social interactions or transactions.<br \/>\nA single unique user can have several sessions within a period. Keep in mind that sessions stay active for up to 30 minutes after the last interaction with the site. So a user browsing a website who stays inactive for 35 minutes and then resumes browsing would count for GA as the same user but 2 different sessions or visits.<br \/>\nA visit ends after 30 minutes of inactivity on the site or when you close the browser and don\u2019t come back to the page for 30 minutes.<\/p>\n<h2>Conclusions<\/h2>\n<p>Based on the above, you need to bear in mind the characteristics and meaning of each of these metrics when analyzing your website data, as in some cases they can cause confusion and misinterpretation.<\/p>\n<p>If you have any questions, feel free to <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">contact <\/a>us; at <a href=\"https:\/\/trilogi.com\/en\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi<\/a> we\u2019ll be happy to advise and help you.<\/p>\n<p>You can find more information on other key metrics in this <a href=\"https:\/\/trilogi.com\/blog\/en\/7-key-performance-indicators-kpis-for-website-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">post<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To understand the difference between unique users and visits on our website, it\u2019s important to first know the meaning of other closely related concepts. The first thing we need to know is what does a user mean for Google Analytics (GA)? Let\u2019s assume the GA (UA) tracking code is properly set up on our website. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12663,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[2189,1917,1763],"class_list":["post-19174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-google-analytics","tag-google-analytics-metrics","tag-online-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique users vs. visits: how to evaluate them | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"To understand the difference between unique users and visits on our website, it\u2019s important to first know the meaning of other closely related concepts.\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique users vs. visits: how to evaluate them | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"To understand the difference between unique users and visits on our website, it\u2019s important to first know the meaning of other closely related concepts.\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-25T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Unique users vs. visits: how to evaluate them\",\"datePublished\":\"2016-04-25T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/\"},\"wordCount\":820,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/nota-users.jpg\",\"keywords\":[\"google analytics\",\"Google Analytics metrics\",\"online marketing\"],\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/\",\"name\":\"Unique users vs. visits: how to evaluate them | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/nota-users.jpg\",\"datePublished\":\"2016-04-25T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"To understand the difference between unique users and visits on our website, it\u2019s important to first know the meaning of other closely related concepts.\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/nota-users.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/nota-users.jpg\",\"width\":750,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/unique-users-vs-visits-how-to-evaluate-them\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unique users vs. visits: how to evaluate them\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unique users vs. visits: how to evaluate them | Blog Trilogi \u2013 The Digital Agency","description":"To understand the difference between unique users and visits on our website, it\u2019s important to first know the meaning of other closely related concepts.\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/","og_locale":"es_ES","og_type":"article","og_title":"Unique users vs. visits: how to evaluate them | Blog Trilogi \u2013 The Digital Agency","og_description":"To understand the difference between unique users and visits on our website, it\u2019s important to first know the meaning of other closely related concepts.\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2016-04-25T22:00:00+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Unique users vs. visits: how to evaluate them","datePublished":"2016-04-25T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/"},"wordCount":820,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users.jpg","keywords":["google analytics","Google Analytics metrics","online marketing"],"articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/","url":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/","name":"Unique users vs. visits: how to evaluate them | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users.jpg","datePublished":"2016-04-25T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"To understand the difference between unique users and visits on our website, it\u2019s important to first know the meaning of other closely related concepts.\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/nota-users.jpg","width":750,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/unique-users-vs-visits-how-to-evaluate-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Unique users vs. visits: how to evaluate them"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19174,"es":12059,"ca":18817},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19174"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/12663"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}