{"id":19173,"date":"2016-04-28T00:00:00","date_gmt":"2016-04-27T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/mireia-playa-a-new-online-shoe-store\/"},"modified":"2016-04-28T00:00:00","modified_gmt":"2016-04-27T22:00:00","slug":"mireia-playa-a-new-online-shoe-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/mireia-playa-a-new-online-shoe-store\/","title":{"rendered":"Mireia Play\u00e0, a new online shoe store"},"content":{"rendered":"<p>Mireia Play\u00e0 grew up surrounded by impossible heels, shoe lasts, fabrics and leathers. While her father traveled across Europe representing some of Spain\u2019s best footwear brands, she dreamed of a pair of green shoes she never got to wear. She woke up, trained, leaned on the family business, and found in <a href=\"https:\/\/trilogi.com\/en\/?source=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Trilogi<\/a> the ideal partner to launch the online store for her new brand of <a href=\"http:\/\/www.mireiaplaya.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">vegan shoes<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4969\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Mireia-Play\u00e0-1.jpg\" alt=\"Mireia Play\u00e0\u2019s new online store\" width=\"750\" height=\"485\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u201cWe were worried about two things: design and online marketing\u201d<\/h2>\n<p>Mireia Play\u00e0\u2019s collection is by no means a young beginner\u2019s experiment. Business vision runs through the entire project. However, when it came to the online store, Mireia had two concerns: the site design and online marketing. The young entrepreneur wanted to design her own store without being tied to rigid structures. The flexibility of the Logicommerce platform let her be creative with the relaxed, very personal look of her eCommerce site. She also needed someone to guide her through online marketing actions and processes. She openly admits she was lost in this area and didn\u2019t want to \u201cburn time or money\u201d. Those fears vanished completely: \u201cTrilogi helped us focus and won us over. So much so that not only are we delighted with the LogiCommerce backoffice, which makes our work much easier, but we\u2019ve decided to have Trilogi\u2019s Marketing Department team handle all our online marketing\u201d, which in this case will be led by Francis Garcia.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5068\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Francis-bona-Copy-3-e1463498971624.jpg\" alt=\"Francis bona - Copy (3)\" width=\"700\" height=\"366\" \/><\/p>\n<h2><strong>Vegan shoes<\/strong><\/h2>\n<p>With very clear ideas, Mireia Play\u00e0 presents a shoe collection that is not only consistent with her lifestyle but also \u201cmeets the needs of a market that is expanding in both supply and demand\u201d, she says with conviction.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4986\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mireiapl-1.jpg\" alt=\"Mireia Play\u00e0\" width=\"750\" height=\"516\" \/><\/p>\n<p>A vegan brand, she points out, uses no components or materials of animal origin. In Play\u00e0\u2019s collection, materials must meet requirements tied to her lifestyle: young, fun and healthy. Breathability, aesthetic variety and quality are concepts directly linked to a brand that, digitally, was also born in Trilogi\u2019s offices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mireia Play\u00e0 grew up surrounded by impossible heels, shoe lasts, fabrics and leathers. While her father traveled across Europe representing some of Spain\u2019s best footwear brands, she dreamed of a pair of green shoes she never got to wear. She woke up, trained, leaned on the family business, and found in Trilogi the ideal partner [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12664,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2505],"tags":[1751,2215,1763,1785,2217],"class_list":["post-19173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news","tag-ecommerce","tag-mireiaplaya","tag-online-marketing","tag-online-store","tag-shoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mireia Play\u00e0, a new online shoe store | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Mireia Play\u00e0 grew up surrounded by impossible heels, shoe lasts, fabrics and leathers. 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