{"id":19164,"date":"2016-06-08T00:00:00","date_gmt":"2016-06-07T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/selling-childrens-products-go-online\/"},"modified":"2016-06-08T00:00:00","modified_gmt":"2016-06-07T22:00:00","slug":"selling-childrens-products-go-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/selling-childrens-products-go-online\/","title":{"rendered":"Selling children\u2019s products? Go online!"},"content":{"rendered":"<p>To sell children\u2019s products online, we need to think about three basics: design, target audience and sales strategy. We need to consider not only the design but the whole website, which must be built to match the type of product we offer. We\u2019ll need to study how to connect with our target audience. And, of course, work on the store\u2019s entire development strategy so it converts well, something we take great care of at <a href=\"https:\/\/trilogi.com\/en\/?source=blog\">TRILOGI (TLG)<\/a>.<\/p>\n<p>In an online store for children\u2019s products, it\u2019s essential to try to recreate what we find in street stores. In physical stores, we visually recognize that they sell children\u2019s products through the decor or the color of the walls; we need to achieve the same result in our eCommerce.<\/p>\n<h2><strong>What should a children\u2019s products store look like?<\/strong><\/h2>\n<p>In terms of design, an online store for children\u2019s products must meet three basic requirements:<\/p>\n<ul>\n<li>the design must be eye-catching, colorful and bold.<\/li>\n<li>the store\u2019s images and colors must match those of the products.<\/li>\n<li>it must appeal to children, even though adults are the ones who make the purchases<\/li>\n<\/ul>\n<h2><strong>How do you attract buyers of children\u2019s products?<\/strong><\/h2>\n<p>Most of the products in our online store will probably be for children, but that shouldn\u2019t stop us from catching the attention of parents, who will be the ones buying. To reach our target audience, we need to know where to find them.<\/p>\n<p>Parents are very likely to be young<a href=\"https:\/\/trilogi.com\/blog\/en\/millennials-the-internet-generation\/\"><em> millennials<\/em><\/a>. This opens up a whole host of advantages:<\/p>\n<ul>\n<li>they\u2019re completely at home with new technologies<\/li>\n<li>they shop online<\/li>\n<li>they buy on impulse if the product convinces them<\/li>\n<li>they use social media<\/li>\n<\/ul>\n<p>That\u2019s why the actions carried out on social media:<\/p>\n<ul>\n<li>will have a very prominent presence<\/li>\n<li>will aim to turn parents into followers of the store\u2019s social media<\/li>\n<li>will focus on networks where images play a leading role: <a href=\"https:\/\/trilogi.com\/blog\/en\/selling-through-instagram-a-new-trend-in-fashion-ecommerce\/\">Instagram<\/a>, Pinterest, Facebook<\/li>\n<li>will ultimately aim to gather as much user data as possible to run personalized email marketing campaigns<\/li>\n<\/ul>\n<h2><strong>How can you make the product more accessible?<\/strong><\/h2>\n<p>When users look for a children\u2019s product, they know exactly who it\u2019s for, for example: \u201cmy 4-year-old son Daniel, who wants a scooter like his 12-year-old cousin Sergio\u2019s.\u201d But not all toys are suitable for every age, and children\u2019s clothing isn\u2019t made in every size.<\/p>\n<p>When buying a toy online, we need to be sure we\u2019re buying a product that won\u2019t put any child at risk, so products must be well organized and labeled, showing the minimum age for playing with them. A very clear and easy way to do this is to <strong>filter by category<\/strong> or use age filters to make the selection.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15204\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-scaled.jpg\" alt=\"children\u2019s products ecommerce\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-scaled.jpg 2560w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-300x200.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1100x733.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-768x512.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1536x1024.jpg 1536w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-2048x1365.jpg 2048w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1920x1280.jpg 1920w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-1170x780.jpg 1170w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/foto-3comercializas-productos-infantiles-pasate-al-online-263x175.jpg 263w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Another aspect to consider is the <strong>size guide<\/strong>. It should be as clear and detailed as possible. If necessary, consider a size guide for each clothing brand you sell. Poor product information can lead to a return, so we must give users every tool to avoid getting to that point.<\/p>\n<p>Finally, an essential element for our online children\u2019s store is the <strong>internal search engine<\/strong>. It must be very easy to spot, since children\u2019s products can often fall into different categories: by age, brand, size and so on. This element lets shoppers quickly find the product they want within the store.<\/p>\n<p>All this work, done well, will deliver surprising results, since children\u2019s products are bought again and again. Nothing new here: kids grow and need clothes, shoes, accessories&#8230; Don\u2019t wait any longer: if you sell children\u2019s products and haven\u2019t moved online yet, go for it and you\u2019ll see results you never imagined.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To sell children\u2019s products online, we need to think about three basics: design, target audience and sales strategy. We need to consider not only the design but the whole website, which must be built to match the type of product we offer. We\u2019ll need to study how to connect with our target audience. And, of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12672,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2509],"tags":[1751,2227,2229],"class_list":["post-19164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etrends","tag-ecommerce","tag-kids","tag-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling children\u2019s products? Go online! | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"To sell children\u2019s products online, we need to think about three basics: design, target audience and sales strategy. 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